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If you use this method, be sure it's honest and sincere. Do NOT do this to spam search engines (in fact, to be perfectly safe, set your metatags to stop robots from indexing those pages). These are not intended for search engines - these pages are intended for focused marketing campaigns.
Regional content - If your site has regional content, you might purchase specific domain names to focus on that content. For example, if you had a stamp collection site, you could purchase "my-stamps.to" for Tonga related stamps, "my-stamps.us" for United States stamps and so on. You could also keep it simpler and purchase "my-tonga-stamps.com" for your general site, "my-english-stamps.com" for your English stamps and so on. These should also use 301 redirects to keep specific domain names from being indexed.
Uses for .NAME TLD - You might even consider purchase .name TLD for your senior managers. Put up simple web sites about them, with links to your main site. These SHOULD be indexed in search engines, as you want people to find them if they are looking for information about your personnel.
Don't forget email - Remember you can get email on each and every one of domains that your purchase. In fact, this is a great reason to purchase additional domain names - people can send you email by different means. So be sure to set up email for each and every domain to go to a general, "catch-all" account. It's a good idea, though, to heavily spam-filter this account as it can collect a huge amount of junk.
Subdomains - This is a great way to get much of benefit of above listed techniques without purchasing additional domain names. It does require a little more control of your DNS entries, however, as most ISPs and web hosts will not be willing to do these kinds of things for you.
In this case, you could define "housekeeping.com" as primary domain, then "cleaning.housekeeping.com", "sewing.housekeeping.com" and "cooking.housekeeping.com" as subdomains. You should continue to use 301 redirects to keep search engines from indexing these pages.
Renewals - Don't forget to renew all of these domains each year. At least examine each one when renewal time comes and consciously decide whether or not you need domain. Don't let them expire without your knowledge. Someone else may then benefit from your hard work.
Other people's mistakes - Sometimes you might find that domain you want is not available. In this case, take a look at WHOIS record and see when it expires. Set up a reminder for 30 days from this date and every week or so thereafter. On those days, try and purchase domain. Quite often, (especially these days) you may be surprised to find domain has become available.
Other TLD systems - Companies such as new.net are offering many more pseudo-TLDs such as .SHOP and .XXX to general public. I would avoid these new systems like plague. These are at best bad ideas and at worst scams. They are attempts to supercede official internet standard TLD system by companies with questionable motivations. They all require browser plug-ins or other customizations to work, and some of them come piggy-backed with spyware and other malicious applications.
These alternate TLDs do not get indexed in search engines, and they may conflict with future TLDs added in official domain name structure (and thus become useless). On top of that, they are extremely expensive.
In my opinion, it is critical that internet domain name structure remain under control of a central governing body. While this body (currently ICANN) is not operating as desired by majority, it's still much better being under one umbrella than splintering this all over place.
Straight TCP/IP address - I am always surprised to come across a site which is listed in search engines, ezines and other promotions as a straight TCP/IP address. This is not only tacky and a sign of a spammer, it's not very intelligent as well. If you do this and move your site (changing it's IP), you will lose all of traffic that you have so painfully gained.
Conclusions - The point is that owning more than one domain has many uses, although it is no longer of much value from a search engine optimization viewpoint. Instead, you can use other domain names to fulfill other types of marketing and to attract people from specific markets to your site.
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at http://www.internet-tips.net - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.