Western Washington's Real Estate Boom

Written by Joe Giles

Continued from page 1

I frequently need to point out to my first-time homebuyers that waiting say 6 months to pay off their car so that they can afford more house is not necessarily going to dorepparttar trick unless they have credit that is in need of repair. The $5,000 dollars that they put toward paying off their car comes withrepparttar 136255 added cost of aproximately $44,000 that home prices will have gone up during that 6 months.

Unfortunately, homeownership is slipping further out of reach for most but those who already own or expect their annual income to rise steadily by at least 17% until they are able to purchase.

To see current prices in and around Snohomish County, WA userepparttar 136256 free search tools at my website: www.JoeGilesRE.com.

Joe Giles has been selling real estate in and around Snohomish County, WA since the early Summer of 2001. He has also grown up in that area.

Improving Suggestive Selling Initiatives With Performance Measurement and Competitive Motivators

Written by Matt Wozniak

Continued from page 1

Role-playing, a hand-full of various selling techniques, clear goals and protocol, and a little incentive is key to overcoming this aversion. Many employees state they are uncomfortable using only one suggestive selling technique for all customers, as each customer is different. Give employees fundamental training and freedom to “customize” their suggestive sell. It may not make sense to offer a customer a bag of chips to go with their 10 gallons of gas…but perhaps mentioningrepparttar recent hot weather andrepparttar 136140 in-store special of a 12pk of Coke does.

What if each employee was to state, “…Those are less expensive if you buyrepparttar 136141 three-pack that’s on sale…” instead of, “…Next.” Not only willrepparttar 136142 employee be helpingrepparttar 136143 customer save money (and savingrepparttar 136144 customer money means a happy, returning customer), but he/she will also be adding revenue. It’s a win-win proposition.

Suggestive selling does not have to be scripted or limited to one or two items to work well. There are a myriad of additional items, larger items, sale items, complementary items, and services to softly and appropriately suggest to customers. If front-line staff understand effective and non-obtrusive selling techniques and have feedback tied to incentive on their performance,repparttar 136145 end result will be happier customers, staff receiving positive reinforcement for a job well done, and greater revenue – A win-win-win.

Matt Wozniak is the President and CEO of National Shopping Service. NSS has been a pioneer in the mystery shopping industry since 1972, providing businesses with the information they need to understand and affect their businesses at points of customer interaction. http://www.nationalshoppingservice.com - 800-800-2704

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