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More and more Americans own homes - about 70 per cent of households at
last count. This is a far cry from
early 1900s, when only a quarter of houses were owner-occupied. In
intervening period, greater prosperity, mobility and more readily available finance though
likes of Fannie Mae and Freddie Mac, have fed
trend in home ownership.
The process of finding a home has also been transformed, from having to scour
newspapers and call into realtors to being able to search online. Searching for homes on
internet is not in itself that new – some people have been doing it for nearly 10 years. During that time, things have changed a lot online, thankfully, and websites have become more user friendly over that period.
But Bargain.com has gone a few steps farther and changed
way it is done. Bargain.com uses a subscription service so that it is not reliant on advertisers, nor does it act as an agent for
properties sold. In that way, prospective buyers are offered potential properties at
lowest available price.
Bargain.com uses advanced search and database technology to provide fast and accurate information on pricing, quality and
availability of products, even hard-to-find distressed properties.
Customer service staff are available 24 hours a day, seven days a week to help members find
best deals. If you sign up to
service, you can use email, fax and home delivery of regularly updated catalogs.
More than five million homes were sold in
US last year - a lot of properties. If you were looking to buy last year, how many of those properties might have suited? Chances are there were quite a few. With Bargain.com, you probably would have found them.
Sometimes we forget how much technology has helped take more and more of
drudge out of life. But no matter how technology changes, we’re all psychologically programmed to sniff out a bargain. The great thing about sites such as Bargain.com is that they can do a lot of our sniffing for us.

Ken McGaffin is a consultant and writer on ecommerce websites and online promotion.