Websites and Newsletters

Written by Michael LaRocca

Continued from page 1

But really, why have a newsletter? There are ways to promote web sites (search engines) and there are ways to promote newsletters (announcement lists). Each generates a different type of traffic.

Your newsletter can mention your website, your website can mention your newsletter, and you will gain more users in both areas.

Newsletter Promotion

One quick and easy trick for promoting your newsletter or discussion group is to take advantage ofrepparttar free announcement lists. It'll take you about two minutes a week.

What is an announcement list? Put simply,repparttar 124322 Internet has users who enjoy receiving newsletters, and receiving regular announcements of what newsletters are out there. These are people with some time on their hands, probablyrepparttar 124323 same people who will berepparttar 124324 most receptive to buying your books.

The way I've set things up on my computer is, I've written an ad for my newsletter. I sendrepparttar 124325 same ad torepparttar 124326 announcement lists as often as they'll allow it. Inrepparttar 124327 same file with my announcement, I have a "monthly list" and a "weekly list" of email addresses that I send this ad to. Also inrepparttar 124328 file, I record when I last sent my announcement to them.

Once a week, with a two-minute copy-and-paste job, I'm advertising. Every time I do this, more subscribers arrive. Apparently different people are always joining these announcement lists, and some of them are joining my newsletter subscriber list.

You have to join any announcement list before you can announce on it, but you don't have to receiverepparttar 124329 announcements yourself. Allrepparttar 124330 major newsletter/discussion group hosts will allow you to set your options to "No Mail/Read On The Website."

Visit and pick up a copy ofrepparttar 124331 file I use. It's called NewsletterAd.rtf. All typed in and ready to go, except forrepparttar 124332 "signing up" bit. (If you're not receiving my free newsletter, you might want to join while you're there. *grin*)

Once you join each group -- that might take you an hour or two -- you'll be ready to send out those weekly emails.

To joinrepparttar 124333 SmartGroups lists, log onto Each group address is{listname}

{listname} refers torepparttar 124334 part ofrepparttar 124335 email address beforerepparttar 124336 @

To joinrepparttar 124337 Topica lists, log onto Each group address is{listname}

To joinrepparttar 124338 YahooGroups lists, log onto Each group address is{listname}

Free Content is a good starting place. Also in Yahoo Groups are articles_announce, articles_archives, Free-Content, and publisher_archives.

You can also look in any search engine for "free content" and find some more.

I recommend Media Peak ( and Nerdworld (

Newsletter Unveiling

I'm not going to list all these sites in my article. You can find them at There are 31 of them. When I visited them all, I watched my subscriber base grow by about 200 in a month. I don't know which sites should getrepparttar 124339 credit.

Most of them allow you to list your newsletter for a month. I may or may not visit them again at some point, because they take a lot longer thanrepparttar 124340 two-minute job I mentioned before.


Okay, that should keep you busy for a while! Set up your website, set up your newsletter, and do some announcing. If you have any questions alongrepparttar 124341 way, write to and I'll do what I can.

Michael LaRocca is the author of four published novels and an EPPIE 2002 Award finalist. He is an American living in Asia, and he's been a full-time author and editor since December 2000. His website is designed to help you find the best free and low-cost quality reads, and to help you improve/publish/promote your own writing free and avoid scams.

Please Unsubscribe Me

Written by Luther Powell

Continued from page 1

How about those who say they do not have enough time to readrepparttar newsletter? I can understand those who work at a 9 to 5 job and have evening chores to do. But, why did they subscribe inrepparttar 124321 first place. Oh well,repparttar 124322 customer is always right, and subscribers are my customers. Don't ever forget that. I am afraid that some of those who publish ezines and/or newsletters have lost sight of that fact.

Some have sent some "nasty" emails when they unsubscribe. I will not repeat them here. But, why do they take it out on an old man? Is it because I am almost bald? Or because I have to wear false teeth? One went as far as using profanity! However, that doesn't bother me. I spent five years inrepparttar 124323 Marine Corps during WWII, and you can't use any profanity that I haven't heard. I just feel sorry for them and I pray for them. That is what my Lord taught me to do. I just say "Forgive us of all our trespasses, as we forgive those who trespass against us."

What can I do about all of this? Nothing! I simply write each one and tell them I am sorry to lose them and I will be happy to have them join our newsletter family again. You cannot do anything else. And I assure you that this pays off inrepparttar 124324 long run. I have had one unsubscriber come back after receiving my farewell message. That subscriber will be a loyal one and stay with me. I can count on that.

So, if you publish a newsletter or ezine, you are going to get unsubscribe notices. Just write them a nice letter and say to yourself, "NEXT!" _______________________

Article written by Luther Powell Webmaster: Home of low cost ads to 7500 subscribers Subscribe at:

Luther Powell is a 79-year old disabled retired educator and minister. He publishes Papalou's "A Poor Man's Newsletter" with over 7500 double opt-in subscribers.

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