8)Do you take a credit cards?

I shouldn't really have to ask this now should I? It's a plain fact that you are going to lose a huge amount of customers if you don't accept them.

9)Are you absolutely sure there's a market for it?

Does anyone else sell anything similar -if so, there should be a market for it. If it's a highly unique product, did you do a survey or market research to see if anyone wanted to buy it? If not, canvass opinion from forums and newsgroups.

10)Is your website easy on eye?

Strong colors can make text difficult to read -it doesn't matter how good your offer is, if someone gets a headache looking at screen there going to give up.

11)Do you offer a guarantee?

Most people are wary of getting "scammed" online, so remove those doubts - offer a guarantee. Make it as unconditional as you can.

12)Can you compete with your competitors?

Do you have any big competitors who are just cornering market and "blowing you away"? Are customers just visiting your site to "comparison shop" and returning to your competitor to buy. If this is a possibility, try to devise a unique selling point (USP) which differentiates your product from others - perhaps you can compete on quality, benefits, or price. Emphasise differences and advantages of your product. Research your market and familiarize yourself with what else is on offer. Then carve out a niche for your product.

Once you can honestly answer "yes" to all above questions, it's just a matter of constant fine-tuning until you get a decent level of sales. You're never going to sell to everyone who visits your site, but you can do lots to increase odds in your favor. I hope this helps in your future marketing decisions.

Can you offer a “deal of month” package? Let’s say you own a restaurant on a beach and October through February are always very slow – and so is your cash flow! Due to construction delays you didn’t open until September which means you are going to be struggling this winter unless you get an influx of cash and FAST! How about selling a twelve month package of meals? Set a price for a 3 course dinner (starter, entrée and dessert), multiply by twelve and then take off a small percentage since customer pays all at once. Selling these packages allows you an instant influx of cash. You can encourage people to use them as gifts (one gift certificate at a time or whole book) or they can keep them for themselves to use when they’re low on cash. This idea can be used in many industries, not just food. How about for pet grooming, house cleaning, yard care, car detailing, hair cuts, manicures – any product or service that is bought more than once!

Is there a time of day, or day of week that is slowest for your business? That’s when you have a sale! In area I live Tuesdays are “cheap movie nights” and all tickets are half price – it’s because historically Tuesdays are slowest nights at theatre. Now most Tuesdays theatres are full! Think about ways you can make this work for your business. I’ve heard of tax accountants who offer a discount to people who bring their taxes in to be done before February 1. This gives accountant some much needed cash after slow season, and helps ease some of crazy rush around tax time.

Open up your mind – see what other industries are doing to generate quick cash – DON’T just look at what’s been done in your industry before – try something new – become an innovator in your industry. When you do something different you’ll stand out – by being unique your business can really grow!