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8)Do you take a credit cards?
I shouldn't really have to ask this now should I? It's a plain fact that you are going to lose a huge amount of customers if you don't accept them.
9)Are you absolutely sure there's a market for it?
Does anyone else sell anything similar -if so, there should be a market for it. If it's a highly unique product, did you do a survey or market research to see if anyone wanted to buy it? If not, canvass opinion from forums and newsgroups.
10)Is your website easy on eye?
Strong colors can make text difficult to read -it doesn't matter how good your offer is, if someone gets a headache looking at screen there going to give up.
11)Do you offer a guarantee?
Most people are wary of getting "scammed" online, so remove those doubts - offer a guarantee. Make it as unconditional as you can.
12)Can you compete with your competitors?
Do you have any big competitors who are just cornering market and "blowing you away"? Are customers just visiting your site to "comparison shop" and returning to your competitor to buy. If this is a possibility, try to devise a unique selling point (USP) which differentiates your product from others - perhaps you can compete on quality, benefits, or price. Emphasise differences and advantages of your product. Research your market and familiarize yourself with what else is on offer. Then carve out a niche for your product.
Once you can honestly answer "yes" to all above questions, it's just a matter of constant fine-tuning until you get a decent level of sales. You're never going to sell to everyone who visits your site, but you can do lots to increase odds in your favor. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.