8)Do you take a credit cards?

I shouldn't really have to ask this now should I? It's a plain fact that you are going to lose a huge amount of customers if you don't accept them.

9)Are you absolutely sure there's a market for it?

Does anyone else sell anything similar -if so, there should be a market for it. If it's a highly unique product, did you do a survey or market research to see if anyone wanted to buy it? If not, canvass opinion from forums and newsgroups.

10)Is your website easy on eye?

Strong colors can make text difficult to read -it doesn't matter how good your offer is, if someone gets a headache looking at screen there going to give up.

11)Do you offer a guarantee?

Most people are wary of getting "scammed" online, so remove those doubts - offer a guarantee. Make it as unconditional as you can.

12)Can you compete with your competitors?

Do you have any big competitors who are just cornering market and "blowing you away"? Are customers just visiting your site to "comparison shop" and returning to your competitor to buy. If this is a possibility, try to devise a unique selling point (USP) which differentiates your product from others - perhaps you can compete on quality, benefits, or price. Emphasise differences and advantages of your product. Research your market and familiarize yourself with what else is on offer. Then carve out a niche for your product.

Once you can honestly answer "yes" to all above questions, it's just a matter of constant fine-tuning until you get a decent level of sales. You're never going to sell to everyone who visits your site, but you can do lots to increase odds in your favor. I hope this helps in your future marketing decisions.

I am not talking about a lot of websites selling same or even similar products or services. Actually, casting a broader net and promoting a whole range of vastly different products increases your chances of snaring a higher per-site profit. If you think about it this really does make sense because there will only be a limited number of people buying glassware irrespective of amount of sites they have to choose from.

The size of your potential market increases with addition of each separate product or service! So, while cornering market on glassware might net you $10,000 per month you only need a fraction of market in five diverse markets to yield same profit!

Thus, if profits remain reason behind all of your hard work, start thinking outside single product or service mode and diversify because in long run you will lose out to person that offers a range of products or services. Diversify today!