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Each practitioner has his or her own style of treatment. Highlighting specific features and/or benefits of practitioner’s services is most effective way to turn prospects into clients. Increasing unique value of practitioner will establish credibility, promote interest, and increase likelihood of taking a “next action step.”
Establishing a next action step is imperative in developing an effective web presence. All areas of site must lead prospect to a point of action, whether it be telephone contact, filling out a consultation form, or requesting additional information by mail or e-mail.
Tweaks and Tips
* When developing content, be sure to include plenty of key terms and phrases in site’s general text. Search engines such as Google rely on content text, not meta tags, to determine search placement.
* Include key terms in image description tags and hyperlinks. Describe each image or link using terms and phrases relevant to image, industry, and practitioner.
* Offer point-to-point driving direction to each office location by linking to a Google or Yahoo! map. This free service is a great way to increase prospect-to-client conversion, as visitors will recall site provides driving directions.
* If you are a practitioner attempting to develop your first web presence, seek advice and support of a full-service small business web design firm. Professional, affordable web design is available. Creating a “do it yourself” site may appear cost effective, however this can quickly become a complicated and time consuming project. Stay focused in your profession, and recruit wisdom of a web professional.
Jim Ray is a seasoned web developer and president of Web Presence, a national web design firm serving the small business market sector. To learn more, or for a free quote for your own web site, visit the Web Presence at http://www.web-presence.net.