Colleges, Universities and Companies

If you attend a large college or university or if you’re employed by a relatively large and tech savvy company you might have a space already that you can use to setup your web page. Just be aware these institutions usually set very strict guidelines on what type of content is allowed on their pages.

So if you want to explore a particular type of hobby or music, you’re going to be better off with a free blog or webpage that is not linked to a corporation. They’ll also have an agreement, but other than porn and hate speech you can get away with almost anything on free blogs and free personal web pages.

Avoid being cute or witty just to get a laugh. Your objective is to get them to read more. Do this well and your job is more than half done. Do it poorly though, and nothing else will help much.

Write with 'skimmer' in mind

Studies of people using internet have found that vast majority of surfers skim through a document before they decide to read it. This is a big reason why headline is important. You should also write your sales page with sub headings that are focused on benefits your target visitor will get by using your product or service.

As your visitor skims your sales page, they will stop to read what grabs their attention. If enough of content interests them, then and only then will they go back to top of your web page and start reading from beginning. People are in a hurry. They want to know what's in it for them right away. Make sure your page answers that question clearly and quickly.

Above all, make sure you test everything you do. Don't simply rely on gut feeling. Too many marketers make that mistake and it end up costing them a lot of money and lost sales.