Website Promotion - The stakes are rising – and so is the cost.

Written by Tony Cooper

Continued from page 1

However it becomes more complicated.

Not all links are equal.

Blindly rushing off and trying to get as many links as possible is not going to help you much. In fact it’s one ofrepparttar reasons why people are spending so much time and effort in their link exchange campaigns and finding they are getting nowhere.

Savvy online marketers have established that links from pages with a low pagerank are not as valuable as links from those with a higher pagerank. But also in paradox to this it is possible to get more value from linking to a page with lower pagerank thanrepparttar 128116 higher one!

Confused! No wonder “off page optimisation” is becoming such a sought after area of expertise.

The paradox occurs because built intorepparttar 128117 pagerank algorithm is a method of transferringrepparttar 128118 amount of pagerank “boost” a page gets by dividing uprepparttar 128119 total pagerank of a page byrepparttar 128120 number of links present. So a high pagerank page with 100 links on it is not going to give as much “voting power” as a low pagerank page with only one or two links on it.

Trying to make sense of this is atrepparttar 128121 heart of any “off page optimisation” campaign. Sifting through links, setting up reciprocal link campaigns (the site you link to links back to you) getting links from directories and so on is a time consuming task, even when using some ofrepparttar 128122 more advanced tools that take a lot ofrepparttar 128123 manual drudgery out ofrepparttar 128124 job.

Link exchanges are springing up all overrepparttar 128125 place offering to bring together people willing to exchange links andrepparttar 128126 humble text link is becoming one ofrepparttar 128127 most valuable pieces of internet property. Costs for placing text links on higher ranked sites are escalating and it’s becoming ever more important to network closely with other sites offering useful services to your visitors.

Throwing up a links page and asking all and sundry to link to it is not going to work – all that’s going to do is give you an administrative headache and make your visitors wonder if they are makingrepparttar 128128 right choice. Choosing quality link partners is a time consuming and therefore expensive business.

What this all means is thatrepparttar 128129 cost of website promotion is constantly going up. And those companies with well networked sites and strategically placed links are in a much better position to help their customers than those who rely solely on pay per click campaigns and other expensive forms of advertising.

A website promotion campaign is stillrepparttar 128130 best value for money form of advertising that there is in my opinion, it’s just thatrepparttar 128131 costs are rising and will continue to rise. Butrepparttar 128132 rewards for those that get it right are greater in comparison.

To sum up, search engine optimisation is becoming a more and more labour intensive exercise. There are more pages to be made search engine friendly and to gain top spots each page has to be tuned for a particular search engine. Gone arerepparttar 128133 days of “one size fits all”.

In addition there is a large amount of work involved in linking strategies and buildingrepparttar 128134 “popularity” of a website so that it has a chance of making it intorepparttar 128135 top 10 results.

It’s this combination of work required that is forcing uprepparttar 128136 costs of a search engine optimisation campaign.

Tony Cooper is internet marketing manager for: Building results driven websites.

Google Page Rank Is Dead - Or Is It?

Written by Martin Lemieux

Continued from page 1

So how do you benefit from increasing your rank?

- You will attract better quality websites to yours - People will think your website has lasting power - People will want to mimic what you do - People will even think highly of you

Even now, many browsing people look for high ranking websites to exchange links with.

So does trying to increase your website page ranking help you? Not really. What you ultimately want to do is promote your website as much as you can in as many "RELATED _ RELATED" places that you can and let search engines do their own thing.

Playing into search engines hands won't help your company. Building a great web marketing foundation will attract exactly what you've been after..... MORE EXPOSURE!

Please take this seriously and always be onrepparttar look-out for other ways to promote your business, let Google's page rank go and look atrepparttar 128115 future beyond PR ratings.

Hope this article helps you out!

Read more of Martin's articles online here:

About The Author:

Martin Lemieux Smartads - President

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