5) Fresh information ensures people have a reason to return to your site.

It is often thought that small business can save money by making modifications to website themselves, however, anyone who has maintained a web site with many pages for an extended period of time knows nightmare involved.

Why worry about whom you'll be able to find to update it every time your business grows or changes? Hire a Professional website manager and leave worrying to them!

They protect your investment and watch over your site on an ongoing basis freeing up your time to run your business and ultimately be successful online.

Here's where you can leave your competition in dust and rake in sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel world while running your business from luxury of your hotel suite.'

The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

#3 Include a sense of urgency.

Again - this is one feature that is completely ignored by most pay per click marketers.

With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.

There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.

While these 3 tips will dramatically increase your click through rate, here’s one last tip: make sure you deliver exactly what your ad promised when user clicks through to your website. You’ve put them in frame of mind to at least see what you offer – and now it’s time to deliver.

By giving them exactly what they expect to see, you’ll not only earn their trust and approval, you’ll also send your web sales through roof!

Kathryn O'Neill is chief editor for Pay Per Click Success , a website dedicated to giving you the secrets of success with pay per click advertising.