Website Maintenance: The Best Kept Secret To Your Small Business Online Success

Written by Richard Wassell

Continued from page 1

5) Fresh information ensures people have a reason to return to your site.

It is often thought that small business can save money by making modifications torepparttar website themselves, however, anyone who has maintained a web site with many pages for an extended period of time knowsrepparttar 136160 nightmare involved.

Why worry about whom you'll be able to find to update it every time your business grows or changes? Hire a Professional website manager and leaverepparttar 136161 worrying to them!

They protect your investment and watch over your site on an ongoing basis freeing up your time to run your business and ultimately be successful online.

Richard Wassell is a the website maintenance specialist. If your website isn't getting results, his Regular Website Maintenance program will keep your site constantly updated and exciting. Your visitors will love it, return often, and BUY MORE from you. Learn more:

3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales With Pay Per Click

Written by Kathryn O'Neill

Continued from page 1

Here's where you can leave your competition inrepparttar dust and rake inrepparttar 136096 sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travelrepparttar 136097 world while running your business fromrepparttar 136098 luxury of your hotel suite.'

The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

#3 Include a sense of urgency.

Again - this is one feature that is completely ignored by most pay per click marketers.

With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.

There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.

While these 3 tips will dramatically increase your click through rate, here’s one last tip: make sure you deliver exactly what your ad promised whenrepparttar 136099 user clicks through to your website. You’ve put them inrepparttar 136100 frame of mind to at least see what you offer – and now it’s time to deliver.

By giving them exactly what they expect to see, you’ll not only earn their trust and approval, you’ll also send your web sales throughrepparttar 136101 roof!

Kathryn O'Neill is chief editor for Pay Per Click Success , a website dedicated to giving you the secrets of success with pay per click advertising.

For more pay per click tips, reviews, and ppc savings, visit

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