Consistency is an indisputable law of persuasion and you should harness it's full potential on your site.

(2) Power Copy

Entire encyclopedias have been written about copywriting and there's only one reason why - it's that important.

Web copywriting is not just an art. It's a science, a paint-by-numbers formula that you can apply for massive profits online.

Copywriting, contrary to what many think, is more than words alone. It encompasses many factors that result in one simple objective- getting your visitors to take action!

It's your entire offer and presentation COMBINED with power of words, which makes sale.

While increasing conversion rate can turn any money-losing site into a money- spitting one without more work or traffic...the real question is:

Are you doing it - or are you continuing to make same mistakes over and over again?

These results have been somewhat filtered and made smaller for this example. So taking a look at that, there are 2 key phrases that I have been trying to attack so here is what I came up with for my title...

"Affordable Web Design & Internet Marketing Tips"

Notice that I DIDN'T use all most important words, I only used exactly what I am trying to get when it comes to search terms online.

So now that I have that, I now have a title that I can add on other sites. Depending on whether link category is about web design or internet marketing, I create appropriate link.

If I add my site to a web design category, I submit this title...

Affordable Web Design - and link it to my main page.

If I add my site to a web promotion category, I submit this link title...

Either: Internet Marketing / Web Advertising / Marketing Tips / or Internet Marketing Tips

If you take a good look at results from above, all these title's are perfect for that page.

Here is something you shouldn't do... Don't take ALL key words from results above and make them your title like so...

Affordable web design, web design, internet, internet marketing, internet marketing tips.

Read that whole paragraph out loud, sounds stupid doesn't it? I think so 2 and so does search engines.

Don't forget that inbound links bring you A LOT of traffic! It's a fact that inbound links usually give your web site a lot more traffic than search engines do! That's why it's so important not only to select right title for search engines but to also consider visitor who will read your title. Make it simple and easy to understand.

Now that you've selected right title for your main page, get a little more creative and select your most important pages from your site so that you can also analize and select a number of titles for your site. Doing this work before hand will improve your daily marketing arsenal.

I wish you much success with this article!

Martin Lemieux Smartads - President

Affordable Web Design & Web Advertising http://www.smartads.info / http://www.smartads.ca

Eye Catching Print Design http://www.3dimentionaldesign.com

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