Website Conversion Rate: More Keywords Equals More Sales

Written by Joe Duchesne

Continued from page 1

Avoid being cute or witty just to get a laugh. Your objective is to get them to read more. Do this well and your job is more than half done. Do it poorly though, and nothing else will help much.

Write withrepparttar 'skimmer' in mind

Studies of people usingrepparttar 147463 internet have found thatrepparttar 147464 vast majority of surfers skim through a document before they decide to read it. This is a big reason whyrepparttar 147465 headline is important. You should also write your sales page with sub headings that are focused on benefits your target visitor will get by using your product or service.

As your visitor skims your sales page, they will stop to read what grabs their attention. If enough ofrepparttar 147466 content interests them, then and only then will they go back torepparttar 147467 top of your web page and start reading fromrepparttar 147468 beginning. People are in a hurry. They want to know what's in it for them right away. Make sure your page answers that question clearly and quickly.

Above all, make sure you test everything you do. Don't simply rely on gut feeling. Too many marketers make that mistake and it end up costing them a lot of money and lost sales.

Joe Duchesne is the co-founder of Yowling. They offer a web site builder that allows anyone to create their own website in no time at all with little computer skills. Reprint this article freely as long as you keep the links in this resource box live and clickable.

Backup 101 - How To Pick The Right Backup Software

Written by David D. Deprice

Continued from page 1


Handy Backup is an easy-to-use program designed for an automatic backup of your critical data virtually to any type of storage media including CD-RW devices and remote FTP servers. You can use Handy Backup to make a reserve copy of any valuable data on your system. Special addons are provided to facilitaterepparttar backup of MS Outlook, system registry and ICQ files. Restoring is as easy as clicking a button, but you can also use a number of advanced options. The program can be also used to synchronize files between two computers on a network.


The software performs all four fundamental backup types: full backup, differential backup, incremental backup and mirror backup. Usingrepparttar 146980 wizard you can easily set up any backup configuration you wish. You can define powerful file filters and schedule your backups any way you want. Once a backup is performed, you can see what files have been changed sincerepparttar 146981 last backup usingrepparttar 146982 explorer-like tree view or you can readrepparttar 146983 statistics aboutrepparttar 146984 next backup execution. You can userepparttar 146985 context menu fromrepparttar 146986 tree to run standard actions associated withrepparttar 146987 file type.

David Deprice has tested over 114 different backup programs. He made his findings publically available at

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