__ About Me or About Us info (makes it more personal)

__ privacy policy (adds credibility; spam policy etc)

__ mission statement (defines ethics and purpose of your site). For more info go to http://thecooltool.tripod.com

With these 10 website basics your site can be both professional looking and appealing. And, as a result, you can expect to get a more positive response to your website and your website content.

Another nice feature of this toolbar maker is an optional RSS aggregator. You can specify RSS feed link and update interval. And that feed is updated on toolbar with links to latest posts! Another great way to market your site. Another implementation of this RSS aggregator is news alert using which you can deliver messages to clients using toolbar from Effective Brand Backend.

The toolbar offer great flexibility with custom buttons and ability to move individual components of toolbar at desired locations. The toolbar I created for BlogSearchEngine can be accessed from here. Some other sites using toolbar are mentioned on Recent Toolbar Page.

Custom IE Toolbars from Effective Brand

So, what is catch?

Well, toolbar is Internet Explorer only. And company places some promotional links on toolbar menus. Other than that, it is a good deal considering it costs nothing and can enhance your site's search traffic, brand your site on browser of your users, and bring users back again and again.