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As a result of showing poor profits, on
books, it becomes very difficult to use
NET PROFIT METHOD for appraising many small businesses. Luckily for me, I can quite often find hidden profits, of a business, by adding to
books, items we call owner’s benefits. These include: Owners salaries, if a corporation. Personal autos and all
related expenses used by
owner and his family that are written off against
business, fife insurance and health insurance for
owners.
Depreciation is also a hidden profit that is usually added back in to
taxable profit to help build up
total owners benefits. And lastly, personal utilities, phones, trips, etc. that are deducted on
tax return but are not really costs to run
business.
After saying all this, what is
value of a business based on
Net Profit Method? Automotive businesses, especially auto body shops appear to sell for between 1.5 to 2 years adjusted profit (book profit plus owners benefits added back in). Larger body shops doing over $2,000,000 in annual sales may sell for much more, because
owner is making much more money, than just his salary and a buyer will consider part of
profit a return on his financial investment.
Very large body shops that are being bought by public corporations are evaluated primarily on their return on investment (Percentage profit that is being made on
cash purchase price of
business.) These big buyers can afford to pay between 5 times and 10 times annual net profit, after deducting all officers’ salaries and perks.
Often these, public corporations, high purchase prices include two important restrictions, which is really why they are buying
business in
first place. First: The business is bought for little or no real money. They use restricted corporate stock that is not negotiable for two years. And second: The management is required to stay and run
company for some period of years.
The bottom-line, as I see it, is that you sold your soul, not your business. One last comment on selling to large corporations; heaven help
seller who sells his business for corporate stock or
buyers bonds and
buying company goes broke or
stock market crashes. I had a close friend sell his company for mostly cash and some seller carry back financing in Dec 1997. By Feb 1998
buying company was in bankruptcy, making
paper my friend held worthless. CONCLUSION: Appraising a business, especially body shops, is an art not a science. No two people will appraise
value of a business
same. I am amazed that
same thing one buyer thinks is a great asset is what another buyer thinks is a major negative. Differences of opinion are what make life interesting.

Willard Michlin is a Business Broker, California Real Estate Broker, Accountant, Well known Public speaker and Administrative/Business Consultant. He can be contacted at his Ventura, California office by calling 805-529-9854 or by e-mail at kismetrei@earthlink.net. See other articles by Willard at http://www.kismetbusinessbrokers.com