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If you are not so lucky and you don't also have rich content to prove that you are as good as your "neighbor" - Mr. The Best, you will have to spend your main business budget on promotion/advertising.
That is why PPC (pay-per-click) and PPS (pay-per-subscriber) are main options, where you should spend your hard-earned "American presidents". eZine promotion shouldn't be forgotten.
Be sure that Search Engines won't like you from very beginning and you will spend years of hard work and promotion before your TM is established and Search Engines are nothing left, but to admit that your site is really "Cool". The reason is simple. No relevant content = no relevant SE placement.
1. Almost no preparation time. Just put it on net. The sooner, better. 2. As mentioned above - automation leads to hands down business as a result. 3. Quick servicing. "Buy or Goodbye" concept. 4. Relatively quick money.
1. Demands sustainable advertising funds as main source of new prospects, unless you are a well-known expert with several thousands of grateful clients. SEs are not your friends until you are prosperous and recognized as a online reseller. 2. Small visitor return rate as a result of total or partial content absence. 3. Harder conditions for credibility building.
Get THE MOST of it.
To minimize Cons and maximize Pros you should start working on additional services and offers like publishing your own e-magazine or offer a free email course, offering free consultations, implement viral marketing strategies - everything you can do to make your visitor come to your site again.
That tactic makes your site more similar to websites that utilize strategy #2. Meanwhile I can stress that these "excessive" efforts, on one hand, make your hands bounded by additional work, but on other hand, create a relatively steady website auditory by sustaining a dialog with prospects and therefore more attractive circumstances for recurring sales and maximizing profits.
Pavel Lenshin is a full-time online marketer, who offers powerful information on how to efficiently develop Private Info Business. + Get Your FREE Website Optimization Report at: http://www.InfoAlchemist.com/optimum.html