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By pointing out great points in best reasonable packages, you will catch eye of traffic, until previously, zooming past you. What to do when they have stopped for a visit is another matter.
Congratulations on getting traffic to stop and browse – What next?
Getting zooming traffic to stop and browse is difficult enough. The look of your web site can catch that peripheral vision of theirs; in an instant they can decide, “I will stop here and have a look”. The offers of 3 or 4 of your accounts, too good to be true, or at least warrant further investigation, entice a visit.
These ‘highway signs’ make you stop and pull over. What happens once visitors have pulled in? You will have to hold them there, before they up and leave just as quickly. The ‘restees’ have seen site, they have sampled best on offer; now what? You know you have a captured audience, all be it for another 2 or 3 seconds. Be careful not to send these valuable potential customers off clicking around your site. They clicked on your special package, offer on front page, so take them directly to it.
The visitor has been enticed to your web site; seen good offers and one or two of those are just what they are looking for. Take them direct to page with offer; include price; include basic details that quantify very quickly worth of package; and, provide an order form. Do not smother these account pages in common details, or details of other accounts.
There should be only two main pages, front page and account package page, that which customer clicks to. The front page is attractive and entices you to stay, offer encourages you to spend a few more seconds on account page consisting of title, offer, basics, price and order form; all this should be on a secure page ready to take credit card information.
No two visitors are same. There are those that will just sign up straightaway and those that will ‘further investigate’. Put remainder of your account packages’ details, along with ‘about’ information, ‘help’, ‘support’ etc, on other pages, using links on navigation bars for easy access, keep offer clean.
You have one or two seconds to sell your product, don’t use it to educate your potential customer, let someone else do that! Give them what they want, this is now a very retail industry, if you are stuck for reference material, then visit a supermarket or local store, retail research has been around for years.
Written by Alec Ellis M6.net – for Web Hosting in 2 seconds http://www.m6.net