•Your illustrations should attract attention. Your illustrations should be able to attract your visitors' attention and make them want to read and click on to further pages. A very good illustration also adds perspective and character to your words. So make your illustrations speak for your web site.

•Illustrations are there to compliment, not control. Illustrations are made to compliment your web page and not to overpower other elements. They should be able to attract attention but not so much that visitors become distracted from content. Allow for some breathing space. Provide white spaces in between images. Also, don't overcrowd your page with too many illustrations. Place them strategically in whole web site.

•Provide relevant illustrations to web page content. Your illustrations are worthless if they don't convey message you want to send out. In addition to confusing your audience, they also take up too much time to download. They need to compliment your content. One look at your illustrations and visitors should be able to have an impression of what they are about to read.

•Save illustrations in proper file format. Save your illustrations in their proper file format, such as .gif and .jpeg. If you used mostly solid colors and lines, save your illustration as GIF files for it to look sharp. On other hand, save illustrations as JPEG files if you used gradients or blends.

•Provide protection for your illustrations. Copying and downloading of images and illustrations are very common. Hence, it is important for you to protect your illustrations from unauthorized use. You could provide a copyright symbol with name of your company or organization to your illustrations. If you want additional security, you could also subscribe to a digital watermarking service that allows visitors to see your name as author and copyright holder of illustration. This kind of service also provides tracking of other sites in web that displays your illustrations without permission.

The following are elements of design that serve as standards in achieving high quality and successful designs:

1.“Design is more than meets eye.” Always keep in mind that design is also communicating an idea as well as giving visual delight and entertainment. It is actually a blend of both so that it becomes a well-designed message. Anything less and you will not have a design.

2.“Design is about communicating benefits” – your design must incorporate marketing messages that focus on what benefits your prospective customers might get in responding to your handiwork.

3.“Design is not about designers” – Design will never be effective if it’s made to stir up designer’s ego. You must create designs that your clients need and not design that’ll make you look good in your portfolio

4.“Design is not an ocean, it’s a fishbowl” – Be very particular and appropriate about your designs and that would depend on client needing them. Be careful about principles you apply on either designing techniques or marketing ideas. Be aware that these two may not always be interchangeable.

5.“Design is creating something you believe in” – Don’t let a poor product be killed immediately because of great advertisement designs. Stick to your values and principles in accepting projects from clients, in order to manipulate your ad design to best of your client’s advantage, you, must first know and have faith on your client and their products.