Web Technology in Marketing: Friend or Foe?Written by C.J.Hayden
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Web technology is really no different than any other method of marketing your services in that you must judge appropriateness of each strategy for your unique circumstances. If you find writing to be a chore, perhaps a regular ezine is not best choice for you. If you only need a few large, local clients each year, you may want a web site for prospects to explore after you contact them, but not spend your money on web directory listings or search engine optimization. Autoresponder reminders may be effective to increase enrollment in public workshops, but not such a good idea to sell in-house training to corporations. Just because a strategy is latest and greatest doesn't mean it's best. Publishing a blog may be terrific if your target market spends a lot of time online, but not so good to reach those who rarely open their browser. Webinars can be an effective tool for attracting high-tech or corporate clients, but not for home business owners or consumers who operate older, slower computers with dial-up Internet access. Relying completely on technology to bring in clients can also give you a false sense of productivity. When you are writing copy for your web site or setting up autoresponders, you feel like you are taking action about marketing. And these activities can be important behind scenes steps, but you shouldn't confuse them with direct outreach to prospective clients. Web copy won't make any sales until people see it, and autoresponders will have no effect until people are subscribed to them. Web technology provides just another set of marketing tools, not a complete solution. Using every marketing tool web has to offer is not a requirement of doing business. The purpose of your marketing should be to bring you enough clients to earn level of profit you desire. When marketing technology adds to your bottom line, it's worth employing. When it doesn't, there's no reason to use it.
C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com
Get Permission to Earn Income Online for LifeWritten by E K Gann
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Thirdly, monitor positive responses ( to ask for more information, know-how, ideas etc.) Offering additional incentives, provide closer rapport. Trust will be maintained.
And finally, getting into actions, turning in more sales. Having loyal followings who will expect to hear from you on a regular basis. You will be able to promote your recommendations at will.
The more you understand your potential customers and loyal customers, easier it will be to offer them more products, information, services and benefits for which they are seeking. Getting into a position where you will be able to keep them happy and cater to their needs and learning more of their buying habits. This approach adds a huge asset to your online marketing campaign, and getting you permission to earn income online for life.
This is E K Gann. My aim here is to work together and help others starting business online. Especially beginners who are facing problems and difficulties getting resources, and those in need for Personal Development; in marketing, sales, self improvement, motivation and continue education.
More Resources available: http://www.atfirststeps.com http://www.affiliateshowcase.com/?50515 http://altres.successuniversity.com/new