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Blue: This favorite color for many individuals promotes trustworthiness, success, seriousness and calmness. Use blue in beginning or end of your sales pages. This should help to encourage trustworthiness of your site. Here are some words and phases to use with blue: "Our history", "Our mission statement", "Slow down", "Quiet", "Calm" and "Teamplayer".
Green: Money, security and conservative emotions are evoked by use of green. Here are some examples to highlight with green: "Order from us", "Secure", "We don't gamble with your money", "Education" and "Your future".
Yellow: Yellow is thought to be playful and associated with movement. In most cases, use yellow in logos and banners and not highlighting text. Yellow can be difficult to read on white and certain other backgrounds. A few good words to highlight with yellow are: "Hurry up", "Get it now", "Go" and "Fast".
Black: Hopelessness and high tech can describe black. Black is lifeless, however, it is backbone of internet pages. You can use black with any word or phase.
Purple: Purple represents royalty and justice. Purple should be used sparingly in website design, because it also promotes ambiguity and uncertainty. Some words purple could highlight include: "Law", "Fairness", "Hierarchy", "Family" and "Honor". Neon colors: Neon colors should be used for sites with teenage audiences.
Medium/neutral tones: These colors should be used on sites with an older target audience.
Colors speak their own language and evoke emotions instantly. Use colors sparingly, yet intelligently, in creation of your website. Once you understand how to intertwine colors into your site, your sales should increase.
Andrew T. LaPointe is President and CEO of www.youronlinebusiness.com. He is also the author of the Internet course Your Online Business.com - A step-by-step Guide to Building an Online Fortune. His site www.youronlinebusiness.com is dedicated in assisting web entrepreneurs generate an income from the Internet.