Web Site Promoting 101Written by Bill Daugherty
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The reason I started my reply to your question about how to promote your web site with this little story, is to illustrate just how vital a consistent flow of advertising is to any business. It doesn't matter if that business is online or offline. It doesn't matter if that business is a small one-person operated web site like yours or a giant like Mr. Wrigley's. To be successful all businesses must advertise, advertise, advertise. If advertising is weak, in either quality or quantity, company's revenue will be weak. You must have well written ads and you must get your message in front of a lot of people. Selling is a numbers game. The Internet offers a wide array of advertising venues: ezine ads, classified ads, FFA (Free For All) ads, email ads, banner ads and links on other web sites. Many of these venues are free and those that are not, are very inexpensive compared to cost of offline advertising. By way, offline advertising for your online business can be very effective, but it is very expensive. In summation, I leave you with my mantra: Advertise, Advertise, Advertise and then advertise some more!
Bill Daugherty is the editor and publisher of the marketing and free advertising ezine "E-Power Marketing." Visit his free ad site at: http://www.freeadsgalore.com
| | 10 BEST PLACES TO PROMOTE YOUR SITEWritten by Riyaj Shaik
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submission and then browse Net in a different window. The Promoter also notifies you when it's time to resubmit your site. http://www.thepromoter.com/ 5. Announce It America!: One more free utility that submits multiple URLs to 300 search engines, indices, FFA links, classifieds, etc. at one time. This works like Associate-it Free Submit and The Promoter. You can start submission and then surf Net in a different browser window. http://www.announceitamerica.com/The_Announce-O-Matic By using five utilities above, you have submitted your site to most of search engines and indices. It may take anywhere between three weeks to six months for your site to be indexed. 6. Open Directory: Recently, when Netscape purchased NewHoo, Open Directory, I was quick to submit my site to be included. The only complaint I have with Open Directory Project is that editor in category you are trying to submit your site to may be your competitor and may try to list your site lower in list. But you can submit your site to three or four different categories if it belongs. Recently, Lycos and HotBot adopted Open Directory, and Altavista is adopting it soon, so getting listed with Open Directory may bring you a lot of traffic. http://www.dmoz.org/add.html 7. Direct Hit: A lot of search engines like HotBot, MSN and others have recently adopted Direct Hit search technology. Getting listed with Direct Hit may also bring in considerable amount of traffic, but your site has to be somewhat popular. http://www.directhit.com 8. GoTo.com: Even though it is not free, GoTo.com can bring targeted traffic to your site at a low cost. To get listed with GoTo.com you have to open an account with a minimum of $25, then bid on keywords that you would like to target. The minimum bid for each keyword is $0.01. I would recommend bidding $0.01 on 500-1000 keywords related to your site. You can bid high on 5-10 keywords that are really important to your site and bid $0.01 on others. To generate 500-1000 keywords related to your site, use Jim Tools keyword generator at http://www.jimtools.com. If you type in two or three keywords related to your site, keyword generator searches web for similar sites and compiles list of keywords by reading their Meta tags. Usually, if you bid on 1000 keywords, you will get between 75-100 hits a day. http://www.goto.com 9. Yahoo!: Even though getting listed on Yahoo is a pain and it may take up to six months, most sites get majority of their traffic from Yahoo!. Also try submitting to Yahoo! Local or International if your site fits. If you submitted your site to Yahoo! and nothing happened for four or five weeks, try submitting again in same category, or maybe in a different category. You can get good tips on how to get listed on Yahoo! at search engine forums at http://www.searchengineforums.com. Do what ever you have to do, but get listed on Yahoo!. http://www.yahoo.com 10. PRweb: Press releases are one of most effective ways to generate traffic to your site. If written well, they can be very effective. Over 90 percent of press releases are sent out by companies or sites trying to generate traffic or publicity. Write a press release and distribute it free of cost using Prweb. http://www.prweb.com/submit.htm
Riyaj Shaik, President & CEO, Associate-it.com: The ultimate directory of affiliate programs. Associate-it.com's (http://associate-it.com) fully searchable and categorized database includes reviews, ratings and descriptions of over 1,400 affiliate programs. You can find tons of free information relating to affiliate programs and website promotion at Associate-it.com. (http://associate-it.com)
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