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You have control of that ad. So you make it loaded with info that would cause only someone interested in what you have to offer to actually click. You must get inside your prospect's head and figure out "What does this person really want?"
- (Ad copy is an art in and of itself - We'll need to postpone discussing that subject for a later time)
Once that person arrives at your site, it's up to you to make sure your site really "sings" and compels your prospect to sign up for your mailing list, buy or whatever it is you want them to do.
But do you see
beauty of all this? You find out what keywords your prospects are looking up, you bid on those keywords and Bam! - YOUR AD APPEARS AT THE TOP OF MSN, YAHOO, GOOGLE, etc.
These are qualified prospects! People interested in buying only what you have to offer. Never before in history has it been possible for a business owner to start a business, place an ad and get QUALIFIED buyers so quickly; at such a minimal cost to
owner!
Imagine it costing you $.25 or $.50 to attract a prospect to your site. Let's say you offer a product selling for $75. How often would you like to give us $.25 every time we gave you $75? Can you see how quickly you can have a thriving internet business up & running?
We recommend starting at pay-per-click engines like Overture.com, Findwhat.com and Google adwords. It would be wise to go there and review their guidelines and how they operate.
If you invest
time necessary to master this subject and add it as another "spoke" to your advertising "wheel", you will see not only a huge surge in your website traffic, but your profits as well.
And, ultimately, that's what you're really after, isn't it?
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