Small Vendor/Developer public relations and marketing must then produce product and service awareness through more strategic efforts than ever before. So that if general public is lead to believe that all IT advancements are made exclusively by larger vendors, which are struggling with web services development and deployment that every developer must be doing same.

The marketing challenge then becomes how to divert attention of general public from overtly successful marketing campaign to actual technical achievements already in play? Followed up with how these advancements actually compliment would-be user in newer version of supply and demand.

Meanwhile, of course, programmers of hour continue to develop new tools and infrastructures utilizing xml applications to accomodate variety of any sized business (ASB) requirements.

Camille Jacks Public Relations Manager Amulet Development Corp. www.amuletc.com & www.ecriteria.net

Camille@ecriteria.net

We believe an idea, a big helping of enthusiasm, together with a great deal of time and effort in implementing it, faith in yourself and persistence (not necessarily in that order) is key to internet marketing success. Together with developing strategic alliances with other businesses - it doesn't matter where in world they may be located, thanks to modern technology. Amazing... but no doubt there are still many more life-changing inventions still to be invented!

Enjoy incredible journey of human IMAGINATION down "river of life".

Good luck

Craig Lock http://www.craiglock.com http://www.craiglockbooks.com

P.S: As ancient Chinese proverb said:

"It's a privilege to live in exciting times (like life in South Africa).

END OF PART TWO