You can have a 1000 visitors, but if no one purchases your product, signs up or asks for more information - you are not achieving your goal. To figure out your success rate take your sales or whatever you want your visitors to do and divide it by number of visitors. This will give you a percentage of visitors that are "buying" what you are "selling".** Your goal is to increase this percentage.

2. Pages - Find out which pages people are visiting and which ones they are not. If they are not visiting a particular page - could it be because your visitors are not interested? Perhaps, you just need to fix your navigation to that page. You may want to rename link to page. Perhaps title is not attracting right attention.

3. Referrals - Keep track of your advertising campaigns, reciprocal links and search engine referrals. How many referrals are your advertising campaigns or links giving you? If this number is low, there could be a number of factors affecting your success. It could be that this is wrong place to advertise or perhaps your ad copy needs a bit of tweaking.

4. Keywords - This is an invaluable resource. This tells you how people are finding your site on search engines. It helps you find keywords you score high on so that you can maximize on them.

I recommend taking keywords listed in your stats and checking your ranking on them at sitesolutions.com free rank checking service at http://www.sitesolutions.com

Capitalize on these keywords. Make sure they appear in titles of your relevant pages and that they are in text body of these pages. Also ensure these keywords are in your meta tags.

In end, don't take your statistics too literally. However, do take time to read through them and analyze general trends they are showing you. They can provide an invaluable resource for you in development of your site and business.

If you are not so lucky and you don't also have rich content to prove that you are as good as your "neighbor" - Mr. The Best, you will have to spend your main business budget on promotion/advertising.

That is why PPC (pay-per-click) and PPS (pay-per-subscriber) are main options, where you should spend your hard-earned "American presidents". eZine promotion shouldn't be forgotten.

Be sure that Search Engines won't like you from very beginning and you will spend years of hard work and promotion before your TM is established and Search Engines are nothing left, but to admit that your site is really "Cool". The reason is simple. No relevant content = no relevant SE placement.

PROS:

1. Almost no preparation time. Just put it on net. The sooner, better. 2. As mentioned above - automation leads to hands down business as a result. 3. Quick servicing. "Buy or Goodbye" concept. 4. Relatively quick money.

CONS:

1. Demands sustainable advertising funds as main source of new prospects, unless you are a well-known expert with several thousands of grateful clients. SEs are not your friends until you are prosperous and recognized as a online reseller. 2. Small visitor return rate as a result of total or partial content absence. 3. Harder conditions for credibility building.

Get THE MOST of it.

To minimize Cons and maximize Pros you should start working on additional services and offers like publishing your own e-magazine or offer a free email course, offering free consultations, implement viral marketing strategies - everything you can do to make your visitor come to your site again.

That tactic makes your site more similar to websites that utilize strategy #2. Meanwhile I can stress that these "excessive" efforts, on one hand, make your hands bounded by additional work, but on other hand, create a relatively steady website auditory by sustaining a dialog with prospects and therefore more attractive circumstances for recurring sales and maximizing profits.