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On one of my sites, I use an 'about button' that when hovered over with mouse, a popup displays a brief paragraph about my site and what it will do for them. My 'aboutí info is there to be read and it does not take my viewer away from my main page.
Maybe a good analogy would be a newspaper in a street rack. Publishers discovered a long time ago that what was visible through paper rack on top half of folded newspaper was their billboard to sell papers. The headlines and articles that would show through rack window had to be powerful and compelling to grab your attention as you walked by and make you drop coins in slot and buy a paper.
The portion of your page that is immediately visible when your page is viewed is very important. Itís most valuable part of your web page real estate.
Donít believe that this space should be used for hype, fancy graphics and flashy demos unless those presentations enhance or convey your message. Usually, your visitors are not there to be amused. They are there for information. Give them what they want right away or you risk losing them forever.
Ray Hadorn firstname.lastname@example.org Ray is a freelance writer, photographer and web site developer. Ray is the owner of www.ALittleExtraMoney.com which provides tips, reports and information useful to help you make your site profitable and www.SaveMyGas.com that provides a very revealing guide to help you save money on your gasoline consumption.