Web Marketing Strategy and Powerful Persuasive Writing

Written by http://www.itilhelp.com


Continued from page 1

Equally, being specific is a great attention grabber. Rather than saying `how would you like to make lots of money every week'; a better use is `make £1500 every week'. Be positive. Be specific. Grab attention!

2. FOCUS ON THE CUSTOMER

Always remember, your potential customers don't care about you, your products or services. They care about themselves. They are not interested in your profit and loss account or how much work you've put into your business or website.

Your customer, who ever they are, are interested only in their goals, dreams, expectations, needs and wants etc. Your customers will only be interested in how your product or service can address one of their needs or wants to either solve one of their problems or enhance their lives or themselves; their social standing etc.

For example, a recruitment agency advertised as "Join our agency and get that job!". A more customer focussed ad. would have been:

"A unique opportunity to progress your career few professionals will be able to take advantage of this year".

Rather than using `our', use `you' and `your'. Directly address your customer. The above example demonstrates direct communication aimed at it's market of professionals and adds that element of uniqueness making it appear special. It's all becoming quite obvious isn't it?

3. STRESS BENEFITS

Directly addressrepparttar `what's in it for me' factor all your customers will be subconsciously thinking of.

Your customers want or need to save money, make money, feel fitter, look younger, social climb, gain excitement, have a better love life or sex life. Highlight how your product or service is going to benefit them.

4. DIFFERENTIATE YOURSELF FROM YOUR COMPETITORS

Just think of when you visitrepparttar 118500 supermarket. Why do you choose one product over another? Price? Packaging?

I used to work inrepparttar 118501 packaging industry. Did you know that things like Christmas puddings, washing powder and baked beans are basically made byrepparttar 118502 same manufacturer ? - they're just put in different packaging and branded differently.

You can differentiate yourself on price - lower to attractrepparttar 118503 people wishing to save money. Higher if you are aiming at exclusivity.

Commercial companies with lots of money use celebrities to support their product or service branding. Just look at how many products David Beckham appears on, everything from mobile phones to cornflakes!

Of course, you don't have that kind of money. However, you can differentiate in all kinds of other ways. For example, your product offers a satisfaction guarantee.

5. PROVE YOUR CASE

How many advertisements have you seen that inform you that `9 out of 10 ??? prefer such and such'? Essentially, element 5 backs up element 3 `stressingrepparttar 118504 benefits'. It's no good saying your product or service isrepparttar 118505 best, fastest etc. if you cannot back it up with hard facts. Additionally, advertising law prevents you from doing so.

Probably one ofrepparttar 118506 easiest ways of achieving this onrepparttar 118507 web is to include customer testimonials. Satisfied customers always encourage potential customers to try you out!

6. ESTABLISH CREDIBILITY

Thoughrepparttar 118508 customer is predominately interested in themselves, who you are does matter. It matters becauserepparttar 118509 customer needs to be sure you will sendrepparttar 118510 goods they order and not run off with their money! The customer needs to know that your guarantees are not worthless - that you will be able to install, deliver, service whatever it is they are considering purchasing.

To do this, include some information regarding who you are, how long you have been established. It goes a long way in helpingrepparttar 118511 customer to decide whether or not you and your products or services are a good bet or not.

Don't tell lies or state false claims - research shows that a satisfied customer will tell 3 people about you whereas a dissatisfied customer will tell 10 people about you. I know which one I would prefer.

7. BUILD VALUE

Stressrepparttar 118512 total cost of ownership (TCO). Your product or service may berepparttar 118513 cheapest but what about inrepparttar 118514 long-run? How long is your guarantee? 6 months or a year, or 2 years? The customer will weigh these factors up when making a purchasing decision.

After all, why should they select your product or service instead of one of your competitors? Spell it out for them.

8. CLOSE WITH A CALL TO ACTION

Advertising is really all about change. Changing habits, opinions, lifestyle choices etc. You need to tell your customers what you wish them to do, for example, cut outrepparttar 118515 coupon, call freephone, click this or that, request a free estimate etc.

If you read and consider allrepparttar 118516 above, identify your target market and directly aim your promotional activities at them - you can only succeed.

SOME KEY WORDS TO USE:

you your unique free friendly secure robust guaranteed special simple easy cost saving labour saving choice now click cut phone ask questions, for example, `have you ever considered...?' low price reduced offer

Remember, only ever use positive words and positive phrases.

Good luck !

©itilhelp.com 2004



http://www.itilhelp.com is fast becoming the de facto site for all things ITIL and itil related with many free downloadable information papers and articles. This article may be reproduced on your website, ebook or newsletter provided the following is printed below the file : Copyright www.itilhelp.com


"Paranoia, or Are Public Internet Computers Dangerous?"

Written by Doug Partridge


Continued from page 1

OK, I had confirmation. I wasn't just "being paranoid" ... but I now faced a dilemma.

There's no denyingrepparttar convenience of public computers, especially when away from home. However, acknowledgingrepparttar 118499 serious security risks forced me into one of two choices: *never* use public Internet computers, or try to figure out a "secure" way to use them.

I'll offer what I consider a secure strategy for using public computers.

First off, there are several "high risk" activities I wouldn't do on these computers. I would never use a public Internet computer to do online banking, make purchases, or do anything that involved potentially compromising financial information. Many companies allow you to check your work email account through a web page; again think twice before doing this on a public computer.

A Secure Strategy for Public Computers:

When I'm away, I use public computers for two purposes only:

1. Read favorite websites 2. Check my personal web email account.

To ensure my privacy and security, I dorepparttar 118500 following:

- Before I leave for my trip, I change my email password to something else, basically anything I'll remember while I'm away.

- As soon as I return, I change my password to a new password, or back to what it was prior to leaving forrepparttar 118501 trip.

What'srepparttar 118502 advantage of this strategy?

Since I don't know how secure these computers are to begin with, I realize that I'm taking a risk by using them inrepparttar 118503 first place. Atrepparttar 118504 same time, I'm mitigatingrepparttar 118505 risk by limiting what I'll do onrepparttar 118506 computer (i.e. only check personal email and not access any information that would potentially reveal financial information).

Inrepparttar 118507 event that my email account and "travel" password are recorded, I've already changedrepparttar 118508 password to something else. This strategy has worked well for me, allayed my paranoia, and allowed me to stay in contact when away from home.

Of course, you *could* use this "strategy" for any account and password (think banking, websites with user accounts, etc.). My prudent paranoia just can't allow me to recommend this strategy for anything financial.

Here's to practicing safe computing.

Doug Partridge is co-author of a new eBook, "How to Secure Your Computer Using Free Tools and Smart Strategies." Finally, the step-by-step Internet security guide that should have come with your Windows computer, but didn't. Get Secure Now => http://www.SecureYourComputer.net


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