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In drawing fully sighted user’s attention, red and other vivid colors may serve for your purpose. Other brighter colors are also very good for screen based interface that will be viewed for a long period. These colors are also applicable for older users. When you want colors to be distinct from each other, darker shades of blue, red and purple and paler shades of green, yellow and orange are good choices.
Use colors to say something about your Website or company. Brighter colors like yellow as a background color can be used to highlight low prices and bargains. Colors that are good for businesses are beige, blue, burgundy and dark green against a white or very light background. Do not make it a habit of using grey texts, greyscales for important diagrams. It is also not healthy to user different shades of blue simultaneously. Do not make your design look amateur by using flourescent type colors to highlight something.
In pairing colors together, be sure to consult color wheel chart first. Combining two colors from opposite ends of color chart and high chroma colors may result to user’s headaches rather than their appreciation.
Regarding Different Viewing Environments. When you’re in low light viewing conditions, use light text, thin lines, and small shapes in white yellow or red. Have a medium-dark background like blue, green, red or grey. Prepare lower chroma for video displays, too. If you’re workinhg in bright conditions, then apply dark text, thin lines and small shapes in blue or black. White and pale yellow, magenta, green or blue are preferable backgrounds.
These are guidelines based in practical experiences…Still, you must get wind of your users’ reactions and comments for it is ultimate test. If these guidelines appear to be inapplicable already…then it’s time to find other information or learn from your very own experiences and act upon it. -30-
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Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.
For her, writing is an effective tool to express your viewpoints... To write is already to choose, thus, writing should be done along with a critical mind and a caring soul. She hopes to become more professional, skilled and mature in her craft.