Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name

Written by J.L. Siefers


Continued from page 1

Example 3

The third example showsrepparttar use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that withoutrepparttar 132315 domain name it still looks unprofessional. Even withrepparttar 132316 great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

Pros

  • Full control over design
  • Can use server side scripting languages
  • Can use databases to dynamically create web pages

Cons

  • Lacks your own domain name
  • Looks unprofessional
  • Hard to remember
  • No keywords in URL
  • URL has no tie to your USP (unique selling proposition)

Example 4

The final example isrepparttar 132317 best ofrepparttar 132318 lot. The domain name ends in .com. It also hasrepparttar 132319 keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part ofrepparttar 132320 magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

www.TikiMagic.com

Pros

  • Professional looking URL
  • Domain name uses keywords
  • Domain name uses USPs
  • Easy to remember
  • Full control over design
  • Can use server side scripting languages
  • Can use databases to dynamically create web pages and other great uses.

Cons

  • Requires more time to maintain
  • Requires a little money to register domain name
  • Requires a little more money to host

Conclusion

This concludes Part I of Web Design for Professional Magicians. If you have not already done so get your own domain name. Search Google for many cheap places to do so. Email me if you are having trouble with your domain name or registering it. The key points for selecting domain names:

  1. Try to get a .com domain name.
  2. Keep it reasonably short and memorable.
  3. Avoid misspellings and word substitution (4 instead of for).
  4. Limitrepparttar 132321 use of hyphens.
  5. Try to incorporate your USPs and keywords inrepparttar 132322 name.

Copyright © 2005 J.L. Siefers, All rights reserved.

J.L. Siefers has been performing great magic for years. He has written extensively on many topics in magic. He has shown hundreds of people how to successfully learn to do great magic tricks.

Want to learn to do magic? Click now to get your FREE magic tricks! http://www.Learn-Great-Magic-Tricks.com

Sign up for The Magic Way newsletter! It's FREE: http://www.learn-great-magic-tricks.com/magic-newsletter.html


Planning A Winning Website

Written by Matthew Coers


Continued from page 1

This site’s purpose: Sell Electronic Devices

Example 2

The visitor entersrepparttar site and sees that we are a manufacturer of aftermarket automotive parts. We do not sell direct torepparttar 132314 public, and our target audience is retail auto parts stores and other resellers such as auto mechanics. Therefore, we begin our site copy with an overview of why our parts are more attractive to retail customers and how we can help retailers become more profitable by carrying our product lines. The visitor is givenrepparttar 132315 opportunity to do one of two things:

  1. View a catalog of our products
  2. Obtain more information on how to qualify for our “preferred retailer’s program”

Ifrepparttar 132316 visitor decides to get more information, then he or she is taken to a form that collects contact information and sends that information to our business development staff. Ifrepparttar 132317 visitor elects to viewrepparttar 132318 product catalog, then he or she is given access to our product catalog in PDF format. The product catalog hasrepparttar 132319 telephone number of our business development staff on every page.

This site’s purpose: Give retailers a reason to callrepparttar 132320 business development staff

Example 3

The visitor entersrepparttar 132321 site and sees that I provide freelance graphic design and copywriting services to companies inrepparttar 132322 St. Louis area. The visitor is givenrepparttar 132323 option to view my online portfolio or view a partial client list. Each page ofrepparttar 132324 site givesrepparttar 132325 visitorrepparttar 132326 opportunity to fill out an online form to receive a free 1-hour marketing consultation. Ifrepparttar 132327 client fills outrepparttar 132328 form, it will send their contact information to me via email.

This site’s purpose: Obtain leads viarepparttar 132329 online form

Clearly,repparttar 132330 businesses inrepparttar 132331 three examples above are in completely different industries and have totally different objectives. The one thing they have in common is that each of them views their website through their customer’s eyes, and each has a clear objective in mind.

  • Site number 1 wants to sell electronics
  • Site number 2 wants to attract resellers
  • Site number 3 wants to obtain contact information

In conclusion, you should identify one action that you want your site visitors to take, and makerepparttar 132332 entire site focused on channeling visitors to take that desired action. If you ever feel inclined to put something on your homepage or in your navigation system that isn’t directly related to your site’s primary purpose, then you are about to redirect visitors away from a revenue-generating activity and into something that doesn’t help your business. Remember to Focus, Focus, and Focus.

Mr. Coers specializes in helping entrepreneurs build effective web businesses. His website, contains useful articles on website design and website planning.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use