You can find free articles for reprint at: http://www.ezinearticles.com, http://www.ideamarketers.com, http://www.goarticles.com, http://www.freesticky.com, http://www.amazines.com.

If you would like to create a forum on your website, you can use this free forum software at http://www.phpbb.com. It is very easy to set up and only requires you to create a database with your web host, with some customization.

Of course, you can also go for option of writing your own content on your website. When writing your content, remember to include your keywords evenly throughout content for search engine optimization purposes.

4) Good navigation. This is another strong determinant of success of your website. For a website to look ‘professional’, it has to be well organized into categories, and pages must be linked to each other and to homepage. Your navigation bars must be placed consistently at same area on every page of your website. Navigation bars are most commonly placed on left hand side of page or at top of page. If you have numerous different categories on your navigation, it makes sense to place them on left of page. However, if you have only about five to seven options, you can place your navigation bars at top of page.

Use text links for your webpages on your navigation bars instead of graphic links. One factor that search engines like Google use to determine relevance of your webpages is by inclusion of keywords in text links to that page.

It is also crucial that you name your navigation accurately and descriptively. Visitors would instantly know which link to click on to find what they want. If your website is cluttered with many obscure links, visitors would feel lost and leave your site immediately.

Organize your content well so that your visitors can navigate your site easily. They should be able to find what they want with least number of clicks possible. Research has shown that for any extra click that visitors have to take to reach their goal, number of visitors leaving your site can reach as high as 50%!

When deciding what to include in your navigation bar, first place yourself in your customers’ shoes. Think about what they would be most interested in when they visit your site, and place these links near top of page. Other links, which are secondary in importance for visitor should be placed nearer bottom of page.

5) The standard pages. Like every other online business, your Drop Ship business website should also include some important pages that serve customer.

- Testimonials. This page is considered as a ‘must-have’ for many online businesses. When you display testimonials of other customers on your website, your credibility is established. Testimonials are like votes or ratings for your business that shows real value of what you offer. The better comments from customers, better your website would appear to prospective customers. You can choose to place a separate testimonials page, or you can select a few of best testimonials and place them on your homepage.

- Frequently Asked Questions (FAQ). After you have described your benefits in detail, visitors would still have several queries about your products. It is thus useful to create an FAQ page to write down answers to what your customers are most likely to ask. When visitors have questions, they can simply visit your FAQ page, instead of sending you their queries by email. This saves you a lot of trouble for answering individual emails. Remember that most customers are not willing to make purchases when their doubts are still unanswered.

- Contact Us. Having this page boosts your reliability as a business. Remember to include your email address, mailing address and telephone numbers on this page.

- About Us. Describe what your team and your business aims to do.

- Privacy Policy. Customers value their privacy highly on internet. When they submit their personal information like email address or mailing address on your website, fears about privacy may arise. You thus need to include a privacy policy to reassure your customers that their personal information will not be abused or given to any other third party. Remember to place links to your privacy policy on your order pages and also your opt-in offers.

HTML editors like Macromedia Dreamweaver are useful for those unfamiliar with HTML. Dreamweaver can be found at: http://www.macromedia.com/dreamweaver.

In conclusion, whether or not your website generates sales determines heavily on design and navigation ease. You should definitely spend more time planning on your web design and navigation well before plunging into constructing it.

*You are welcome to reprint this article as long as you include Author’s resource box with article.

If your advertising is focused on gathering lead into free report funnel, then your sales efforts are focused on taking that group and only that group that raised their hands and taking them to next step in process. That may be an appointment or just a series of more advanced mailings. By way that’s step 2.

So let’s recap.

Create a free information product that your target market would see as a valuable read or listen.

Advertise free report in everything you do

Capture names and emails of those who request report

Follow-up on those leads

If you take this advice to heart, everything about how you market your business will change. Finding new business will become a much more rewarding and valuable experience.

A couple bonus ideas:

Once you create your free report you will find other uses for it.

Referrals – Give report or web page where report is found to your referral sources and tell them to introduce you by way of your free report or newsletter. This makes it easy for them to refer you and assures that your story is told.

Cold-calling – I know, I know, you shouldn’t ever need to cold call but, if you do, do it this way. Call up those prospects on your list and instead of trying to convince them to give you 5 minutes of their time a week from Tuesday, offer them address of your power packed free info and then shut-up. Your prospecting time will be much more productive if you can use it to turn cold calling into 2-step prospecting.