Continued from page 1
You can find free articles for reprint at: http://www.ezinearticles.com, http://www.ideamarketers.com, http://www.goarticles.com, http://www.freesticky.com, http://www.amazines.com.
If you would like to create a forum on your website, you can use this free forum software at http://www.phpbb.com. It is very easy to set up and only requires you to create a database with your web host, with some customization.
Of course, you can also go for option of writing your own content on your website. When writing your content, remember to include your keywords evenly throughout content for search engine optimization purposes.
4) Good navigation. This is another strong determinant of success of your website. For a website to look ‘professional’, it has to be well organized into categories, and pages must be linked to each other and to homepage. Your navigation bars must be placed consistently at same area on every page of your website. Navigation bars are most commonly placed on left hand side of page or at top of page. If you have numerous different categories on your navigation, it makes sense to place them on left of page. However, if you have only about five to seven options, you can place your navigation bars at top of page.
Use text links for your webpages on your navigation bars instead of graphic links. One factor that search engines like Google use to determine relevance of your webpages is by inclusion of keywords in text links to that page.
It is also crucial that you name your navigation accurately and descriptively. Visitors would instantly know which link to click on to find what they want. If your website is cluttered with many obscure links, visitors would feel lost and leave your site immediately.
Organize your content well so that your visitors can navigate your site easily. They should be able to find what they want with least number of clicks possible. Research has shown that for any extra click that visitors have to take to reach their goal, number of visitors leaving your site can reach as high as 50%!
When deciding what to include in your navigation bar, first place yourself in your customers’ shoes. Think about what they would be most interested in when they visit your site, and place these links near top of page. Other links, which are secondary in importance for visitor should be placed nearer bottom of page.
5) The standard pages. Like every other online business, your Drop Ship business website should also include some important pages that serve customer.
- Testimonials. This page is considered as a ‘must-have’ for many online businesses. When you display testimonials of other customers on your website, your credibility is established. Testimonials are like votes or ratings for your business that shows real value of what you offer. The better comments from customers, better your website would appear to prospective customers. You can choose to place a separate testimonials page, or you can select a few of best testimonials and place them on your homepage.
- Frequently Asked Questions (FAQ). After you have described your benefits in detail, visitors would still have several queries about your products. It is thus useful to create an FAQ page to write down answers to what your customers are most likely to ask. When visitors have questions, they can simply visit your FAQ page, instead of sending you their queries by email. This saves you a lot of trouble for answering individual emails. Remember that most customers are not willing to make purchases when their doubts are still unanswered.
- Contact Us. Having this page boosts your reliability as a business. Remember to include your email address, mailing address and telephone numbers on this page.
- About Us. Describe what your team and your business aims to do.
HTML editors like Macromedia Dreamweaver are useful for those unfamiliar with HTML. Dreamweaver can be found at: http://www.macromedia.com/dreamweaver.
In conclusion, whether or not your website generates sales determines heavily on design and navigation ease. You should definitely spend more time planning on your web design and navigation well before plunging into constructing it.
*You are welcome to reprint this article as long as you include Author’s resource box with article.
About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you’ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com