It is crucial to consider site visitors experience. Long download times, overuse of annoying adverts/animation, confusing navigation, and hard to find contact details, are 4 biggest threats to keeping potential customers on your site, and away from competitors. 4. Offer clients a solution

Web sites that target client requirements, and offer solutions are most effective way to generate enquiries. Once they make contact, then it is over to you to do what you do best, sell your services/products. Think of your Web sites homepage as a launch pad to all your services/products. Make it easy for your visitors to find what they are looking for, with minimum of clicks. 5. keep your content fresh

Will people really come back to your site if they see same content? A CMS (Content Management System) allows you to update any page form any computer, at any time. Update news, special offers, get feedback. Turn a static site into an interactive experience, and give people a reason to bookmark your site. 6. Promote

There is no point in having a web site if customers dont know about it. Search Engine listings are vital (although there are no placement guarentees these days!)

Place your web address on all your existing, and future advertising, business cards, letterheads, fax headers, magazine adverts. Dont wait for clients to come to you, be proactive. 7. Keep them coming back

The best visitor to your site, is one that keeps coming back. It shows that they value your site, and that they trust you. Making a great user experience, that offers up to date information, relevant information, ease of function, and actually helps visitor will increase your sites popularity. And this will make a great impact on your company.

Contact Blue Square Media to get your Web site working for you.

One last point but I’m not giving it as much importance as first three, it would be ideal if all of your content was your own. Now there are exceptions to this, if you can’t write well then there is no point to writing poor articles with good information. The good information will be lost in lack of writing ability. So it’s okay to use some of free content, furnished by others, on your site. (Don’t forget to give them credit for their work though.) If you can create your own content I think that it best case scenario for adding good content to your site.

If you have some specific questions please visit my Photography and Design Forum at: http://kellypaalphotography.com/v-web/bulletin/bb/index.php and post your question there.