"This sales message is complex, it will take some space and longer copy. We need to format text so that people will keep reading. We need strong subheads, some indented passages and emphasis at following points."

Once writer has outlined needs of copy, designer can then focus on showcasing key points in message, giving correct emphasis to various headings, subheads, body text and links.

The designer's job here isn't to make page "pretty", it is to deliver message with right emphasis, and with each point in correct sequence.

>> How does a designer know what to do?

In some senses, this is new ground for designers online. Until now, too much emphasis has been places on design for its own sake, instead of using it to support copy on a site's pages.

If a designer wants to know how this works, he or she should go sit next to a direct marketing designer/copywriter team while they work.

See how team communicates. See how designer listens to writer and places a great deal of emphasis on type. Watch how designer spends a lot of time selecting right font, right type size and color. See how a conversion-focused designer pays massive attention to placement and appearance of every element of text.

Why? Because in direct marketing response rates are intimately connected with presentation of copy. It matters where on page each text element is placed. The font and its size and emphasis matters. The final formatting of text matters.

Online? When you are building pages with a view to maximizing conversion rates, you become a direct marketer. That means thinking like a direct marketer, writing like a direct marketer and designing like a direct marketer.

>> Concluding points...

As it stands on web right now, we have a couple of groups of designers.

There are general web designers who create beautiful sites, without regard to how copy should and can work harder.

And there are online direct marketing designers who design single page sales sites that are created to maximize sales.

At some time in future it would be good to see these two groups learn more from each other.

It would be good to see general web designers learn more about increasing conversion rates by learning some of skills of online direct marketing designers.

It would be good to see online direct marketing designers expand their skills beyond scope of single, scrolling sales page.

And it is essential that every online designer pays a great deal more attention to writers and showcasing of every page's message.

Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on writing for the web, visit his site, http://www.excessvoice.com.

-Step three, choosing a web host. A web host is where you will serve your website to world. You will create your site and upload it to your hosting server. This can be a daunting task if you are new to this kind of thing but before you know it, it will be as simple as pie. Here are few things to consider when searching for a web host. 1. Will this company be around in long run. There are literally hundreds of web hosting companies out there and they are all pretty much same. 2. Are they reliable? What’s point of having a website if users can't reach it. While we may not fully understand intricacies of internet, we want to be assured that our web hosting provider has enough room for growth as well as expert manpower to take care of all this for us.

3 Is it easy to use? Many web-masters are quit tech-savy, they don't have a team of programmers on hand to execute thier every desire. Tools like a control panel and website builder can be very important.

4.Value: How does it compare in price to others web hosts with same features.

-Step four. Welcome to show. So now you got some web pages, a domain and a host. Its time to upload files. Transferring a file or files from user's computer to a remote computer (Your Host). Many HTML editors have upload capabilities built in. There are loads of free FTP (File transfer Protocol) software available.

In conclusion Building and deploying a website may seem like quit a challenge but with some experience, practice and time along with a little research you can become a great web master. I suggest investing in some good books and a good HTML editor.