Web Copy How Much is Enough?

Written by Glenn Murray


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2) Make it concise

Say everything you need to say, but always ask, “Can I say it with fewer words?” The literary world may be impressed by complex writing, but visitors aren’t. Keep it simple, and keep it brief. Your home page shouldn’t be more than 1 screen long. In other words, visitors shouldn’t have to scroll. Subsequent pages can be longer, but try to keep them to a maximum of about 300-400 words each (approximately 1 scroll). A lot of people will tell you that you also need 300-400 words or more on your home page for a good search engine ranking. You don’t. If you focus onrepparttar right keywords and generate a lot of links to your site, you can achieve a high ranking without losing your readers’ interest by padding

TIP: For most businesses, a good rule of thumb is to make it conversational. The old school oppose conversational copy; don’t listen to them. Unless you’re writing for an old-school audience, feel free to write as people talk.

3) One subject per page

On this, both readers and search engines agree. Don’t try and squeeze too much information onto a single page. For example, instead of trying to detail all of your products on a single Products page, userepparttar 108063 page to introduce and summarize your product suite, then link to a separate page per product. This way, your content will be easier to write, your readers won’t be overwhelmed, and you’ll be able to focus on fewer keywords (sorepparttar 108064 search engines will get a clearer picture of what you do).

4) Make it scannable

According to a 1998 Sun Microsystems study, reading from a monitor is 25% slower than reading from paper. As a result, 79% of users scan read when online. So make sure you accommodate scanning. Use headings and sub-headings. Highlight important words and sections. Use bulleted lists and numbered lists. Use tables. Use statistics. Use meaningful indenting. Use short sentences. Most importantly, be consistent in your usage. Oh… and follow rules 2 and 3 above.

5) Use a simple menu structure

Try to keep your high-level menu (Home, About Us, Contacts, Products, Services, etc.) to a maximum of about 10 items (5-8 is ideal). If you have too many options, your site will seem unstructured and your visitors won’t know where to start. In order for a visitor to want to come back to your site, they need to feel comfortable when they’re there. They need to know what to expect. If they can’t identify any logic in your menu structure, they will always feel lost. What’s more, this lack of structure will reflect badly on your business.

 

The Internet can be an incredibly cost-effective form of promotion becauserepparttar 108065 cost per word to publish is so low. Don’t be fooled into thinking more is more just because it costs less. Audiences – even search engines – don’t want everything; they just want enough.

Happy writing!



* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.




The #1 Secret to "Online Wealth" Creation is...

Written by Bob Mobino


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Without possessing paramount persuasive skills... you're nothing, you're losing MILLIONS and you're just another victimized entrepreneur of "average statistics"... get that?

Feeling uncomfortable as you read these lines?

That's great, 'cause your brain reacts torepparttar superficial TRUTH.

Still confused?

Then PRINT this message and absorb it EVERYDAY!

You will only GET *rich* once you "pinchrepparttar 108062 sales pitch"!

Affirm that... Confirm that... Apply that...

and Have a Great Day!

Yours, Bob Mobino http://close-sale.com

Bob Mobino is the "Pitchman" Behind http://close-sale.com - if you want to crush the hurdles of online marketing, open your mind and absorb what Bob Mobino has to say...


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