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*Hint* Most everything I write goes to my senior editor first—my 10 year old daughter! If she can’t understand concept of what she’s reading, I need to start over. In other words: write in simplest terms. Big words don’t impress and make some folks feel stupid! Myself included!
Write so that your information is “scan-able”. People rarely read word-for-word. Their eyes scan down page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.
You MUST have a killer opening line. Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at tabloids in grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sound, they SELL like crazy!
Here are 3 examples:
How to… .....“How to lose 15 pounds in 15 days” ..... “How to meet love of your life!”
7 secrets… (any number will do) .....“7 secrets to attracting better clients” ..... “21 secrets of master coaches.”
If and Then… “If you have an itchy scalp, then get Head & Shoulders.”
GO HEAVY on BENEFITS. List all benefits of doing business with you and OVERCOME OBJECTIONS. When you’re finished with your spiel, give a clear and concise CALL TO ACTION.
For example: • “Subscribe now and receive a free doo-dah”, “Click here to buy now”. • Tell them EXACTLY what to do. o “Click here to schedule a complimentary coaching session” o “Click here to get our free e-book chock full of powerful interviewing tips” o “Take out your credit card and purchase now using our secure server”
Donna Payne is the Chief Web Goddess of The Web Coach.net, and is known as the gal to call when you’re feeling stuck or overwhelmed by the internet. To spend more time with Donna and experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to http://thewebcoach.net