Web Blogs Defined, Explained and Understood

Written by Sharon Housley


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The second blog we manage is at:

http://www.softwaremarketingresource.com/blog.html

This blog is less formal and contains marketing tips, or promotional advice for software developers or online marketers. We found that we had overflow from our monthly newsletter. Generating a daily blog would require very little effort and would assist us in creating fresh content which our readers told us was of significant interest.

Blogs & Your Business The bottom line is you need to determine how a blog will benefit your business, determine a schedule and adhere to it. Let your readers know what to expect and when to expect it. Blogs provide great supplemental content and direct attention to areas of your business that you want to showcase; you directrepparttar content but let your readers guide you.

Creating a Blog There are numerous online tools that can be used to create a blog. We found that because of security concerns, it would just be best to use a standard html program. In our case we used Dreamweaver and create daily posts. Its really not much more complicated than typing an email. The content is then sent via FTP to a web server. If you want to testrepparttar 131773 waters there are online web-based tool that helps you publish torepparttar 131774 web instantly. The most popular web based tool is likely Blogger http://www.blogger.com.

Other Advantages to Blogs While you may initially create a blog for your existing customers, you may find that you can attract new customers by illustrating your expertise in a specific field. There are numerous websites that act as "blog search engines", be sure to submit your sites to these websites to increase your exposure. This will also help with your page rank and possibly increaserepparttar 131775 likelihood you will receive decent ranking with Google. You can also create an RSS feed in order to syndicate blog content and gain additional exposure.

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.monitoring- software.net


Internet Marketing Tools & Tips for free

Written by Ron Hollingsworth


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2. Keywords in Link

Another very important factor isrepparttar keyword being used to link to your site. When asking a site owner to link to your site make sure that you ask them to link withrepparttar 131771 keyword that you are optimizing that page for. Keywords are very important in determiningrepparttar 131772 relevancy of your webpage so ensure that they are sprinkled throughout them as well.

Nearly 25 percent ofrepparttar 131773 #1 web pages on Google result pages usedrepparttar 131774 queried keyword in link texts. For example, ifrepparttar 131775 keyword is "computers",repparttar 131776 following link text containsrepparttar 131777 keyword once:

Computers

Nearly one out of four web pages is a very high number so it looks like Google ranks web pages higher if they contain keywords in their link texts.

BONUS:

Search engines especially Google pay very close attention torepparttar 131778 title of a webpage. Therefore it is imperative that you namerepparttar 131779 pages title usingrepparttar 131780 same keyword phrase that you are optimizing it for. Example: Let's say you have a page dedicated to "Norman Rockwell". You would not only want visual keyword links withinrepparttar 131781 page, but also asrepparttar 131782 title ofrepparttar 131783 page.

Conclusion

Link popularity should be a vital part of your search engine optimization strategies. Ensure that you follow your link popularity plan and never waver from it. You will be thanking yourself when you do and so will Google!

If you would like to automate your link building efforts, I recommend using a link management tool such as Arelis. It will save much time, I know it has for me :)

Aboutrepparttar 131784 Author: Ron Hollingsworth is an Internet Entrepreneur and Internet Marketing professional and has been involved with e-commerce in one way or another for over five year. You can find many reviews of software marketing tools and marketing tips at his website.

Publishing Rights: Those who are interested in republishing this article on your website may do so as long as you agree not to alterrepparttar 131785 article,repparttar 131786 authors name, or any links within this page. Click here for instructions on linking.

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Ron Hollingsworth is an Internet Entrepreneur and Internet Marketing professional and has been involved with e-commerce in one way or another for over five years. You can find many reviews of software marketing tools and marketing tips at his website.




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