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This holds true, even if you have a budget and you plan to pay to have work, such as HTML coding, done on a commercial basis. If you know at least basics of a given task, you're likely going to get more bang for your buck if you pay to have someone else do it. If process of coding HTML (or any other aspect of Webmastering) is a complete mystery to you, then you leave yourself wide open to getting a poor deal, if you're paying someone to do it.
The analogy is same as if you take your car into a garage to get it repaired. If you're reasonably knowledgeable about basics of auto maintenance, odds increase that you'll get repair job done right, and for a fair price.
At same time, you should work hard to build up relationships with other Web site owners (preferably those who are roughly at same stage of development with their sites as you are). As time goes on, you can share tips and advice and even specialized tasks.
If you try your hand at all aspects of running a Web site, then in time, you'll inevitably discover which tasks that you have a knack for. In my case, I discovered early on that my HTML and programming skills were mediocre---but that I had a talent for writing copy, site layout and site promotion.
These days, I rarely write raw HTML code any more. I farm that work out to my colleagues who are HTML gurus. In return, I can offer them my help in tasks in areas that I do well in.
On other hand, I know enough about basics of HTML to where I can go in and make tweaks and adjustments to a page, if need be.
The bottom line is: if you want to succeed as a Web site owner, then it's important to learn basics of all aspects of running a site early on.
Then, as time goes on, you can work to develop a network of friends and colleagues that you can share tasks and projects with, as your site grows and develops. And you'll be in much better shape to protect yourself from being scammed if you decide to pay someone to do Webmaster-related tasks for you.
Equally crucially, you'll know at least enough about basics of various Webmaster tasks that, in a pinch, you'll be able to jump in yourself and tweak or fix things in a pinch, instead of having to rely on someone else to get a crucial project done quickly.
Marc McDonald is a former journalist and editor with the Fort Worth Star-Telegram and the creator of TheFreeSite.com as well as several other popular Web sites that have received extensive media exposure from CNN's "Headline News," the BBC, Fox News, ZDTV, CBS Radio, the Washington Post, and many more. Visit the TheFreeSite.com at: http://www.thefreesite.com