On flip side of this advertising coin are people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes real solution provider much grief and increases distrust between consumer and salesperson/advertiser. Ultimately it makes job of “real” business owner that much more difficult.

Two of oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.

People are tired of reading ads that SCREAM at them. A few examples are:

·ALL CAPS! ·Excessive Punctuation!!!!!! ·Make 10 Million Dollars By This Time Tomorrow Night! ·Incorect Speeling!

Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving consumers problem.

You must be credible. Your prospects will know if you are not. You must be trustworthy. Your prospects will know if you are not. You must be straightforward. Your prospects will know if you are not. You must offer hope of a solution. Your prospects will know if you are not. You must be believable. Your prospects will know if you are not.

You must realize… Your prospects are not stupid!

I started to explain solution principle to you when I described chair. You don’t normally purchase a chair because it’s pretty, or it because it matches drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy chair at all. You invest in solution it provides. Remember this and your sales will show positive results.

Invest in your customer first and he or she will invest in you and your product or service. Show credibility and trust, and your prospects will be more likely to purchase from you rather than your competitor. Be ethical, honest and straightforward in your ads and your bottom line will increase exponentially.

The old adage, “The customer is always right.” Is only part of it. The customer is always looking for a solution. Provide it to them and they will thank you for it with their order.

By: Eric Wichman Founder: Pdtimes.com

Copyright 2005 Eric Wichman. All rights reserved.

The main problem I have with ads in games now is same as my issue with Pay TV. You're shelling out a lot of money for a product (new games being sold for upwards of $50.00 U.S.) and you're still getting ads. If developers are going to start flooding my entertainment with advertising, I'd like to see a significant drop in price of games.

The other big issue is that of spyware. Until now, spyware has been a hated part of existence. This malicious software digs its way into your system and collects information about you: your Internet surfing habits, contents of your hard drive(s) and even unblocked ports available on your computer. This has lead to necessity of loading a system with anti-spyware utilities to run alongside pop-up killers, anti-virus programs, firewalls, registry guards and whatever other protective measures a paranoid PC user has to implement. Now paradoxically, someone has had 'fantastic' idea of building spyware into software, and games in particular.

In future games that you've just paid such a high price for will sit there monitoring you in background, watching your every virtual move. Then they can target ads that are more likely to have an impact on you based on contents of your hard drive or your Internet surfing habits. The best part about it is that as soon as you click 'I Agree' and install software, it becomes legitimate and you've agreed for them to access information about you. Many software products already feature clauses in their license agreements that have user permitting developers to collect 'anonymous information in order to provide customer with a better experience'. The other part of this that irks me is fact that I'm going to have to have my computer connected to Internet and chew through my download limit just to play a single-player game.

In end, I suppose that there's no way to avoid advertising in our current world. Having it implemented into software and games was simply next logical step. I suspect that I will be looking to download inevitable 'Ad Blocker' cracks that I imagine will appear shortly after wholesale introduction of advertising into gaming industry, but I do believe that with appropriate tact and respect for privacy, advertising could turn out to be a positive addition to interactive experience.