We are advertising BACKWARDS and don't realize it!

Written by Jerry Klabunde

Continued from page 1
visit www.effectiveadvertising.com. I cover as much as I can onrepparttar site. Honestly, it would almost takerepparttar 100962 entire Interenet or more forrepparttar 100963 full story. Join us, we don't bite and we have a lot of success and fun leaning and sharing what we know about today's advertising. We welcome you!

Jerry Klabunde Psident and Owner Effective Avertising and Associates http://www.effectiveadvertiising.com jerry@effectiveadvertising.com

Voice of America, Radio Free Europe, Major Traditional Media Properties, Academic, Several Degrees, Pratical Experience Studing Advertising and it's Efficiency. There are "parts" missing that is keeping it from being a communication.

Creating news releases: easy and free publicity for your business

Written by Angela Booth

Continued from page 1

=> The structure of a news release:repparttar inverted pyramid

After you've done a lot of news releases, you'll get inrepparttar 100961 habit of writing in inverted-pyramid style automatically. "Inverted pyramid" writing is used in newspapers.

You can remember what IV style is if you imagine it. Imagine a pyramid. Stand it on its apex. You now haverepparttar 100962 broad base uppermost. This signifies thatrepparttar 100963 base ofrepparttar 100964 story, orrepparttar 100965 root ofrepparttar 100966 story, comes first.

Therefore, news releases have this structure: a headline, andrepparttar 100967 first paragraph givingrepparttar 100968 most important information. The first graph tellsrepparttar 100969 entire story.

Then each succeeding paragraph gives more information in order of descending importance. You can chop off any ofrepparttar 100970 later paragraphs and still haverepparttar 100971 story make sense.

I like using a headline in a news release, but it's optional. Unlikerepparttar 100972 headline in an ad, your headline shouldn't be cute or gimmicky, it should summarizerepparttar 100973 story in five or six words. For example: 'Nursery Gives Away Free Trees'; 'New Store Opens'; 'Delaney Sponsors Local Swimmers'.

The first paragraph is your story in a nutshell: who, what, how, when, where and why. It's easy to write. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why.

For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.)

When you get intorepparttar 100974 swing of whizzing out monthly news releases, they take less than an hour write. After all, they're just a page of straightforward information. However, that hour can have a powerful impact on your business.

Make some news today!

***Resource box: if using, please include***

Author and copywriter Angela Booth crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote:


Free ezine: Creative Small Biz --- subscribe at: http://groups.yahoo.com/group/Creative_Small_Biz/


Author, journalist and copywriter Angela Booth writes for businesses large and small.

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use