Jerry Klabunde Psident and Owner Effective Avertising and Associates http://www.effectiveadvertiising.com jerry@effectiveadvertising.com

=> The structure of a news release: inverted pyramid

After you've done a lot of news releases, you'll get in habit of writing in inverted-pyramid style automatically. "Inverted pyramid" writing is used in newspapers.

You can remember what IV style is if you imagine it. Imagine a pyramid. Stand it on its apex. You now have broad base uppermost. This signifies that base of story, or root of story, comes first.

Therefore, news releases have this structure: a headline, and first paragraph giving most important information. The first graph tells entire story.

Then each succeeding paragraph gives more information in order of descending importance. You can chop off any of later paragraphs and still have story make sense.

I like using a headline in a news release, but it's optional. Unlike headline in an ad, your headline shouldn't be cute or gimmicky, it should summarize story in five or six words. For example: 'Nursery Gives Away Free Trees'; 'New Store Opens'; 'Delaney Sponsors Local Swimmers'.

The first paragraph is your story in a nutshell: who, what, how, when, where and why. It's easy to write. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why.

For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.)

When you get into swing of whizzing out monthly news releases, they take less than an hour write. After all, they're just a page of straightforward information. However, that hour can have a powerful impact on your business.

Make some news today!

***Resource box: if using, please include***

Author and copywriter Angela Booth crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote:

http://www.digital-e.biz/

Free ezine: Creative Small Biz --- subscribe at: http://groups.yahoo.com/group/Creative_Small_Biz/

###