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Building a successful Web site doesn't necessarily have to involve any complex, specialized skills. Rather, it involves a series of repetitive (and admittedly sometimes tedious) steps, over and over again. It's a task that any determined and focused person can achieve.
Incidentally, HTML (the coding used to create sites) is really not hard to master. And in any case, there are many Web editing programs around that will write coding for you.
3. "Since IPO pipeline dried up, I'm don't think I'll ever get a shot at becoming a Dot Com millionaire."
Reality: this widespread fear, of course, is grounded in bursting of Dot Com stock bubble over past year. But consider this fact: somewhere out there in vast world of cyberspace is a person who only today started up his first Web site. Five years from now, that person will be a millionaire. Will that person be you? Odds are, no. But fact is, Web remains a wonderful opportunity to earn a living. If you're only looking to get rich, you have an unrealistic view. But if you work hard and you have an intelligent business plan, you will most likely succeed.
The best possible outcome, is of course, cashing in your stock options someday in a successful IPO. But barring that, it's still hugely satisfying to simply earn a comfortable living from your Web site.
I've known a number of people who were able to quit their day jobs. They now earn a living from Web. They aren't rich, but they ARE happy. They work hours that they choose to work. They don't have to get up at 7 a.m. and fight rush hour traffic to office. And they know that they are sole beneficiary of hours that they work...not some corporate employer. The fact is, working under these conditions is vastly more satisfying than a day job. In fact, you'll find that you can put in 12-hour days and not feel burned out at all---because it's all for you. And it's a quite reasonable goal to aspire toward.
The reality is that, although Dot Com bubble has collapsed, dream remains alive and well for many thousands of Webmasters.
If you have a Web site, or are thinking of starting one, then be prepared to work hard to meet many challenges you'll face. And you should know at outset that it's counter-productive to have unreasonable expectations. But, on other hand, you shouldn't burden yourself with unreasonable and exaggerated fears and anxieties that simply aren't grounded in reality.
Marc McDonald is a former journalist and editor with the Fort Worth Star-Telegram and the creator of FreebieDirectory.com as well as several other popular Web sites that have received extensive media exposure from CNN's "Headline News," the BBC, Fox News, ZDTV, CBS Radio, the Washington Post, and many more. Visit the FreebieDirectory at: http://www.freebiedirectory.com and AAAScreenSavers at: http://www.aaascreensavers.com.