Discourtesy seems to be on rise in concrete business and government communication. You ask for information, raise a question, or present a concern, and pat "We'll get back..." strikes that thought in back of your mind, "Sure you will." Don't let this malady creep into your internet business world, or let it fester into poor service or total disregard for customer, with exception of their spending their hard-earned money to purchase your product or service.

If you don't try to provide basics in polite business practices, next "I'm sorry" may be from customer when you try to close a sale, or worse yet, "We'll get back to you." You can't bank on that one, and you know it. ENJOY! ©Arleen M. Kaptur 2002 July

__4. Send Advertising Information.

If you sell advertising on your website or in your newsletter, you can set up an autoresponder to send this information automatically to a prospect's email box. This does a few things: first, it's convenient for your visitor. Second, she'll have it available whenever she wants to refer to it (instead of trying to remember your URL). And finally, you can set up your autoresponder to follow-up with her. Plus by capturing her email address, you can send her notifications of any special advertising deals you have available.

__5. Distribute Free Reports.

Free reports give your visitors a taste of type and quality of information you can provide. People who like your report will be more inclined to purchase something from you in future.

Do NOT make your free report a disguised sales pitch for your product or service. People will easily see through this and you'll have lost a potential customer by not providing what was promised!

__6. Distribute an Email Course.

Why not offer a mini-course by email? Every day or two, send another chapter of your course. Once again, key is to provide content -- not a sales 'pitch'! Let your content help you do selling. At end of each message, include a paragraph or two tying it into your product, and invite your prospect to make a purchase.

__7. Offer a Trial Version of Your Product.

If you're selling an eBook, software, course, or website membership, you might offer trial versions to interested prospects. Many people prefer to "get a taste" of what they're buying before they pay for full version. In this case, you can capture their email addresses by offering them a free trial from your site. Your autoresponder provides them with instructions on how and where to get their free trial ... and then follows-up with them at appropriate intervals to try to persuade them to purchase full deal.

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