6. You could change size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lower price on your ad copy. A higher price could increase perceived value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sell offer than product. You could use discounts, free bonuses, volume sales, etc.

10. You could eliminate hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

You’ve heard it a million times and are about to hear it once more ~ because it’s that important ~ your target market is only interested in what your product/service can do for them. That’s what your copy must stress if you want response.

Push Those Emotional Buttons . . .

When you know what problems your product can solve, show your prospective customers how they’re going to feel once they have that solution. That’s where so-called “hot buttons” come into play. Since most purchases are made on an emotional level, that’s where you must appeal to your market.

In other words, if you’re selling a diet program tell your reader how she’ll feel once she’s lost 20 pounds. If your words can make her feel she’ll be more attractive, full of energy, more confident, ready to take on world with her new body and attitude, chances are you’ll gain a new customer.

Writing effective ad copy comes down to knowing what problem your prospect has, providing a solution and describing that solution in terms that appeal to her emotions.

When you apply this formula to your copywriting you’ll find your response will increase many times over.