Ways To Improve Your Ad Copy

Written by Robert Kleine

Continued from page 1

6. You could changerepparttar size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lowerrepparttar 108056 price on your ad copy. A higher price could increaserepparttar 108057 perceived value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sellrepparttar 108058 offer thanrepparttar 108059 product. You could use discounts, free bonuses, volume sales, etc.

10. You could eliminaterepparttar 108060 hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

Robert Kleine is the owner and webmaster of OpportunityKnoxx http://www.opportunityknoxx.com where you will find thousands of free webmaster resources, free ebooks and software.

Knowing Your Market ~ The Key to Good Sales Copy

Written by Linda Offenheiser

Continued from page 1

You’ve heard it a million times and are about to hear it once more ~ because it’s that important ~ your target market is only interested in what your product/service can do for them. That’s what your copy must stress if you want response.

Push Those Emotional Buttons . . .

When you know what problems your product can solve, show your prospective customers how they’re going to feel once they have that solution. That’s where so-called “hot buttons” come into play. Since most purchases are made on an emotional level, that’s where you must appeal to your market.

In other words, if you’re selling a diet program tell your reader how she’ll feel once she’s lost 20 pounds. If your words can make her feel she’ll be more attractive, full of energy, more confident, ready to take onrepparttar world with her new body and attitude, chances are you’ll gain a new customer.

Writing effective ad copy comes down to knowing what problem your prospect has, providing a solution and describing that solution in terms that appeal to her emotions.

When you apply this formula to your copywriting you’ll find your response will increase many times over.

Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home businesses. You'll find the write words at the right prices. She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at http://www.stress-freecopy.com or subscribe at http://www.stress-freecopy.com/subscribe.htm

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