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You’ve heard it a million times and are about to hear it once more ~ because it’s that important ~ your target market is only interested in what your product/service can do for them. That’s what your copy must stress if you want response.
Push Those Emotional Buttons . . .
When you know what problems your product can solve, show your prospective customers how they’re going to feel once they have that solution. That’s where so-called “hot buttons” come into play. Since most purchases are made on an emotional level, that’s where you must appeal to your market.
In other words, if you’re selling a diet program tell your reader how she’ll feel once she’s lost 20 pounds. If your words can make her feel she’ll be more attractive, full of energy, more confident, ready to take on world with her new body and attitude, chances are you’ll gain a new customer.
Writing effective ad copy comes down to knowing what problem your prospect has, providing a solution and describing that solution in terms that appeal to her emotions.
When you apply this formula to your copywriting you’ll find your response will increase many times over.
Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home businesses. You'll find the write words at the right prices. She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at http://www.stress-freecopy.com or subscribe at http://www.stress-freecopy.com/subscribe.htm