3. A bold guarantee has power because you are giving power to your word. When a customer sees your guarantee, he realizes that you are committed to his success. You are not just taking his money and running. With a bold guarantee, you are making a commitment to quality of your product and to his success using product. This commitment creates customer loyalty and trust—they keys to long term success.

4. Bold guarantees improve your business performance. When you start adding guarantees and promising specific results for customer, you are putting your business on line. If you promise something and guarantee to live up to promise, then your actual business performance will improve. You have raised your performance bar.

You win because customer finds it easier to buy from you. They win because they get improved performance.

Your guarantee also gives unhappy customer an outlet. Would you rather customer talk to 10 others about his negative experience or come to you with what he dislikes so you can fix it? Your guarantee provides outlet.

5. Statistics and research shows that when bold guarantees are added to your products, sales are improved. Research has found that a no-excuse, top-quality guarantee significantly reduces a customer’s perception of financial risk.

Customers know difference between a real guarantee—made by a company that has no doubts about their offering and a fake guarantee being used as a trick to sell a product. Research shows some industries recognize a 40% increase in sales. (Meaningful Marketing-Doug Hall)

Conclusion

Overcome your fear and use a bold guarantee as a powerful marketing tool. It will energize your business. It will excite your customers. It will increase your sales.

This article shows why a bold guarantee is needed and what it will do for your business. If you want a step by step process for creating a bold guarantee that is unique to your business, click here for my free report, My Guarantee. I will send you a copy of an article that shows you exactly how to create a guarantee that will get you more customers—guaranteed!

Copyright Al Hanzal, 2005. All Rights Reserved

Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340

Resources for finding RSS feeds for syndication: RSS Network - http://www.rss-network.com RSS Locator - http://www.rss-locator.com

LINK DIRECTORY While this takes a little more time, compiling a collection of niche websites on related topics can significantly enhance value of a portal. Topic-specific directories and search engines can achieve high search engine rankings with larger engines like Google and MSN, and can easily be optimized for a collection of search terms. The process can even be automated if you have programming experience.

Sample Link Directory - http://www.investing-partners.com

TOPIC SPECIFIFC FORUM The most successful forums are those that are highly focused and niche-oriented. Establishing a community of individuals with common interests will result in return visitors. Managing a forum is not overly complex and there are free forum scripts available that will provide forum structure. Many of forums have scripts available that will allow for search engines to spider contents and forum posts. As content flourishes, site will increase in value.

Free Forum Scripts: http://www.phpbb.com

More on topic-specific portals or information radars can be found in Robin Good's book 'Newsmastering'. http://www.masternewmedia.org/reports/newsmasterstoolkit/

A site that is focused on a relatively narrow range of goods and services will find that there is less competition. Topic-centric websites that provide a gateway to niche information related to a particular industry, sector, topic or market segment are becoming increasingly valuable and popular. Compiling resource using free resources will minimize capital investment. Regardless of whether you are marketing a product, service or advertising, narrowing topic focus will attract a targeted audience who genuinely are interested in website topic, allowing you to monetize portal, and minimize expense.

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.