Warm Up Online -- How to Put More of Yourself into Your Online Business to Increase Sales

Written by Lisa Lake

Continued from page 1

Exhausted already? Maybe as captain of your small business, you can't squeeze one more hat on your head. You'rerepparttar creator,repparttar 129823 systems engineer,repparttar 129824 accountant,repparttar 129825 in-house advertising agency and, late at night,repparttar 129826 worn-out janitor. You have no desire to, nor will you ever get around to becoming a good writer.

There are options.

The cheapest? Write up your own rough draft, and have someone who passed Advanced Placement English take a look at it. Ask him to help you edit for clarity and grammar while preserving your 'voice'. I edited some writing for a neighbor who is a heck of a great meat salesman but wouldn't have sold bologna with his written communication. My family ate Boarshead brand smoked ham that night.

Still affordable and guaranteed good? Use an Internet writing service. Don't be afraid! Editors don't bite. At least we don't, at Internet Writers. Dr. Nunley, with a PhD. in Communications, wears no-iron sports shirts and puts a lot of happy exclamation marks in his effervescent emails, for example. Meridith Pond wrote 'We need a redwood deck and outdoor furniture' onrepparttar 129827 office wipe board. (But her press releases are realistic and sharp.) You couldn't call Kent snooty in his flip-flops and backwards baseball cap. But he was born to findrepparttar 129828 right word like a cat was born to jump onto three-inch ledges. Ron, with a Masters in Communications and an expert in public speaking, is friendly and approachable and super generous in sharing his knowledge.

Warm up online through good writing. It takes practice, or perhaps even professional assistance. But it's positively essential to your success.

Lisa Lake shares her ability to communicate through good writing with anyone who wants to learn. See her free tips at http://MyAdBlaster.com and catch advice from the staff at http://InternetWriters.com Quick turnaround on writing from classified ads to ezines and ebooks. Reach Lisa at lisa@drnunley.com or 801-328-9006.

Writing Fiction, literature and Large blocks of text for the Internet

Written by John Stevenson

Continued from page 1

New eyes to your page will be extremely sensitive torepparttar way you display your words. Inappropriate, conflicting, font type, colour, and size will immediately give an impression of a less than professional page.

Unless it's relevant or to emphasise something, don't use 'fancy scripts', remember that different browsers support different fonts and less thanrepparttar 129821 desired effect could be shown to your reader if their machine doesn't haverepparttar 129822 same text format as yours.

The same goes for colours of font. Be sparing onrepparttar 129823 use of coloured text and never use contrasts such as yellow on white, as most eyes can barely read several sentences trying to differentiaterepparttar 129824 letters. A good contrast should always exist betweenrepparttar 129825 letters andrepparttar 129826 background.

I believe prose text looks better when left biased, and

centred text kept for works inrepparttar 129827 poem form, or when needed for effect.

Neither shouldrepparttar 129828 sentences be justified, as s t r e t c h i n g o u t is at odds with our mental concept ofrepparttar 129829 written word.

Great wads of text can look daunting and much use should be made of 'white space', so unless two paragraphs need to be closed together leave a single line between them. Two or three if changing scene, or pace, though avoid using 'double spaced' text as this will require constant scrolling.

Most fiction relies heavily onrepparttar 129830 spoken interaction between characters, but never let two different 'voices' occupyrepparttar 129831 same line.

Ifrepparttar 129832 viewer is browsing with an older, smaller pixel size screen, they may find it necessary to scroll sideways. To avoid sentences running on pastrepparttar 129833 right side ofrepparttar 129834 scree I find it preferable to placerepparttar 129835 text within a 'table'. This will limitrepparttar 129836 width, and it also allows 'white space' torepparttar 129837 left margin, which looks far more balanced.

Something that should always be remembered is that that HTML is a "dynamic language" consequentlyrepparttar 129838 scripts and colours that look terrific on your own computer, in your particular type of browser, set with your preferences may look like a surrealist dream on someone else's monitor. If you can, download other browsers to your desktop and view older versions of each, since some people are still using these.

John Stevenson is administrator of the www.calein-day.com and www.fictionsearch.com literary websites click here http://www.caelin-day.com/author/directory.html to read the full ebook. john@mail.caelin-day.com

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