Want to broadcast the benefits of your product or service to the world?

Written by Julia Hyde

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3. The dramatized commercial. Out of allrepparttar different types of radio commercials,repparttar 138401 dramatized commercial isrepparttar 138402 most popular. Consisting of a short play or playlet, withrepparttar 138403 product asrepparttar 138404 hero, they provide a solution to a problem and let people ‘create an image in their mind.’ If you fancy producing a dramatized commercial you’ll definitely have to hire a professional cast otherwise it will sound phony. But,repparttar 138405 extra cost can be worth it because this type of commercial can be very effective.

4. The humorous commercial. Humor is an extremely dangerous weapon, especially if placed inrepparttar 138406 wrong hands. It’s elusive and subjective. No two people will thinkrepparttar 138407 same things are funny. And, something that may have been amusingrepparttar 138408 first time around can be downright irritating onrepparttar 138409 20th hearing. If you must use humor in your radio commercial, considerrepparttar 138410 following:

~ Humor should form only part of your commercial. The rest should be used for information.

~ Don’t use slapstick. To appreciate it, you’ve got to see it, not hear it. ~ Don’t preach. Sermons arerepparttar 138411 death of humor. ~ Keep it simple. The funniest things arerepparttar 138412 things that everyone does in their daily lives: sleeping, eating, money, family life.

A word about jingles

Some radio commercials can be improved if they have a jingle. Simple jingles lullrepparttar 138413 listener into a sense of well being, create a mood, and can become synonymous with a particular product. But, there’s a danger that whilerepparttar 138414 jingle will make people want to tap their feet and hum torepparttar 138415 music, it won’t motivate them to buy. For that reason you should think carefully before deciding to use a jingle in your commercial. And, don’t be charmed byrepparttar 138416 jingles catchy lyrics, up-beat tempo or foot tapping beat. Ask yourself: “Will it sell my product?” If you’re not convinced, leave it out.

Where to get help

There are a number of places you can go to get help with your commercial, especially if you’re advertising locally. Here’s a couple to get you started:

1. Your local radio station will have a whole library full of sound effects and music you can tap into. However most stations don’t volunteer this information so you’ll have to do a bit of legwork. 2. Consider hiringrepparttar 138417 services of a ‘jingle house’ -- a company that can whip up music and lyrics to order. Make sure you supply them with information about what you wantrepparttar 138418 commercial to achieve so they come up with a jingle that will appeal to your target audience.

Julia is an independent copywriter and consultant specializing in advertising, search engine optimization and search engine marketing services . To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. Or email info@juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit www.juliahyde.com/form.html to sign up.

Concerts On DVD

Written by http://www.themalloftheworld.com/allenwilliams

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Live Music and Concerts on DVD.


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