Want Your Press Release Read? Add Visuals

Written by Scott Baradell

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-- Include a detailed caption inrepparttar Photoshop file; many photos are tossed becauserepparttar 144514 cutline info can't be found on deadline -- With decreases in staffing levels at most newspapers, more submitted photos are being used than inrepparttar 144515 past. However, so many photos are submitted by PR folks that if your ducks aren't all lined up just right, your submission will probably end up inrepparttar 144516 trash. -- Partly as a result of reduced staffing levels, a greater portion ofrepparttar 144517 paper is produced in advance than inrepparttar 144518 past. So submit your photo early whenever possible -- at least a week before you'd like it to appear in print.

Scott Baradell, an accomplished corporate brand strategist and communicator who has been the senior corporate communications executive for two Fortune 1000 companies, leads the Idea Grove. Most recently, Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp.

Publicity and Marketing Magic For Financial Planners: The Four 'More's

Written by Ned Steele

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That’s what we mean by more credibility. And when you think about it, it’s not really so irrational.

Getting quoted inrepparttar media – which is way different than touting your own self in an ad – means that professional journalists have evaluated you, held you up torepparttar 144513 light, and judged you worthy of being interviewed and quoted.

To use big words, it’s called third-party validation. Instead of you saying you are worthy, they are saying it for you. Powerful stuff, no?

And when you achieve that higher level of credibility, your value inrepparttar 144514 marketplace automatically goes up. You’re that expert who was onrepparttar 144515 TV news last week.

I know of one practitioner who was flabbergasted to experience this effect after he was quoted in his hometown newspaper.

“I was riding to work onrepparttar 144516 trainrepparttar 144517 morning I was inrepparttar 144518 paper,” he recalls, “and I couldn’t believe what happened. One of my neighbors sawrepparttar 144519 story – someone who knew me – and he asked me to autograph it.”

His value went up. And, before long, so did his business. The fourth “more.”

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

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