7. Let go of most adverbs. Words like very, suddenly, and sparingly, tell instead of show. Use adverbs only at Christmas shows how often.

8. Let go of adjectives. Instead of a super-intelligent person, you can say a genius.

9. Appeal to senses of sight, sound, and emotions. Telling is not a effective. Instead of "Buy this book today because it is so useful," say, "Would you like to double, even quadruple your Online income in three months?" Use a question like this on your Web site home page as a link. Where to? A benefit driven sales letter about your product!

10. Cut redundancies. Don't talk down to your reader with too much repetition. Be willing to part with your "precious" words. The first edit usually reduces words by 1/4 to 1/3.

11. Don't use pompous words. Use shortest, most well- known word. Instead of "utilize," try "use." The more syllables in a word, harder to get point fast.

12. Keep subject and verb as close together as possible. Don't make your reader work to get meaning.

13. Use present or past tense of verb form. Instead of she is singing, say she sings or she sang.

14. To emphasize or dramatize, put your point at end of a sentence, end of a paragraph, or end of a chapter. These positions hook reader to keep going.

13. Cut cliches. Once, original metaphors, clichés age and become trite. Instead of "Birds of a Feather Flock Together," you can say, "Birds of a Feather Need to Fly Away From Each Other."

Keep your conclusions short. Sum up a few points and repeat a top benefit.

Give first and you will be amazed at how receptive people are to working with you for mutual gain. You will immediately stand out from crowd in a world where so many people always wants something without any consideration for needs of other person.

3 Use information as a bonus:

Write an ebook or ecourse with genuinely useful information and offer it to other ezine publishers. Let them use it as a special bonus to keep their existing subscribers coming back for more. They will also benefit from referrals when their readers pass on newsletter to friends so that they too can read your ebook or ecourse.

Too many ezines are short on great articles they can use. There are plenty of articles available out there but very few high quality ones that you will use in your own ezine.

The same applies when ezine authors want to offer incentives to encourage their readers to buy their own information products. If you give publishers a high quality ebook or ecourse that they can bundle with their information product you will get your message out to a lot of people and very quickly.

These tactics could help you to build your ezine in ways you never considered before now. Test them for yourself and enjoy new success with your ezine.