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Over
past month, I have had great service at a couple of places that I want to share with you.
While writing my ebook, I was in need of an ebook cover. I had no idea where to go, so I started on Internet. Most places appeared very expensive and confusing. I eventually hired a company to design cover, and immediately received a personal note thanking me for buying services (great start) and that my draft cover would be ready in about 3 days. 7 days went by, no cover, 10 days went by, no cover. Repeated emails were not returned. I had to call my credit card company to try to retrieve my money.
As you can imagine, I was gun shy to try this on Internet again, but I found a site that I thought looked pretty good and paid my money. These people are wonderful. I received very prompt service and they even went over and above to make changes for me. Never once did I feel as if I was a "burden." If you are looking for an ebook cover or ezine (magazine) cover and more, go to www.3dcovers.com. I guarantee that you will be treated as if you were king of world!
My mother recently had knee surgery. She had been to several doctors to check them out and was not having great success. Then she found a doctor that was about 50 miles out of town. She went to see him and felt immediately comfortable. She said she never felt "rushed" and he patiently answered every question. Now this particular doctor is extremely successful and you would think he would give you about 10 minutes at best. Yet he treated her as if she was only patient he had all day. Needless to say, she made an appointment for surgery before she left office.
But wait! There's more! The day before surgery, a private van came to pick her up at home, even though she lives 50 miles away! You are free to have a guest with you and your guest can stay with you in your private room overnight. Even though this procedure is done in hospital, you actually get a huge menu to choose your meals from that is prepared specifically for you. My Mom said she felt she died and went to heaven. She didn't want to leave!
Now do you understand why this doctor is so wildly successful? Granted, these services go above norm, but money that was spent on these services is reaped a hundred fold in customers (and cold hard cash).
If you want to jump your sales now (and get repeat customers for future) take a serious look at your customer service. You don't have to spend as much money as Doc above, but get creative and see what you can do! It's far too competitive out there to just let this slide. And remember:
Survey's show that #1 reason people return to a store is because of customer service received.
Believe it baby!
www.downanddirtymarketing.com Copyright 2002. Re-use permissiom Karen@Hippmarketing.com
Karen E. Hipp is a nationally recognized marketing consultant and the author of the ebook "Do-It-Yourself Marketing." Karen has been honored with "Marketing Director of the year in two separate industries and has won 54 Addy Awards. Karen's business, Hipp Marketing, focuses on small to medium sized businesses that need marketing help.
