Walt Disney Knew How To Get The Word Out

Written by Stephen Schochet


Continued from page 1

4) Publicity is better than advertising: Todayrepparttar Walt Disney Company is an aggressive marketing behemoth that spends up to fifty million advertising individual movies. Recent campaigns have included displayingrepparttar 100841 title of films on grocery divider sticks at supermarket checkout stands. But their founder had a different philosophy. As a young man Walt had left his job working for an advertising firm to start his own entertainment company and never wavered from his preference. When he entered television he always frowned on commercials, preferring instead to get publicity with fun, behindrepparttar 100842 scenes looks at new projects. He eventually left his first network ABC, accusing them of ruiningrepparttar 100843 very popular Mickey Mouse Club (1955-1959) with too many interruptions.

5) What's In A Name?: Originallyrepparttar 100844 studio started in 1923 was calledrepparttar 100845 Disney Brothers. The younger, temperamental and risk-taking Walt was in charge ofrepparttar 100846 creative direction, whilerepparttar 100847 older and more cautious Roy, a former bank teller, keptrepparttar 100848 books. For forty-three years their partnership was a combination of love, ferocious arguments and give and take. In 1926 Walt convinced Roy that they should changerepparttar 100849 name of their enterprise to Walt Disney, it would make their products more identifiable. A bemused Roy went along with it, sensing his sibling's greater need for fame. The name Walt Disney remained associated with family entertainment even after both brothers passed on.

In 1994 Warner Bros. had high hopes for a feature cartoon called Thumbelina. But preview audiences found it boring, a reaction that bewildered disappointed studio executives. A week later they showed it again with a small change: The exact same film said Walt Disney Presents inrepparttar 100850 opening credits. The test scores went way up and several people inrepparttar 100851 audience inquired where they could buy Thumbelina merchandise.



Want to hear more stories? Stephen Schochet is the author and narrator of the audiobooks Fascinating Walt Disney and Tales Of Hollywood. The Saint Louis Post Dispatch says," These two elaborate productions are exceptionally entertaining." Hear RealAudio samples of these great, unique gifts at http://www.hollywoodstories.com.


Go To Work In Your UNDERPANTS!

Written by Neil Moran


Continued from page 1

Don’t confuse your customers

You must be very clear as to how much your customer is going to pay, don’t confuse them, a confused customer won’t buy!

If your product costs £20 plus £5 postage and packing then your order form should say:-

"I enclose a cheque/P.O. for £25 (£20 plus £5 p&p) made payable to Joe Bloggs"

If you do not P&P then you should state this in on your order form:-

"I enclose a cheque/P.O. for £25 (price includes p&p) made payable to Joe Bloggs"

It is common practise to inflaterepparttar p&p price in order to deflaterepparttar 100840 product price, don’t go overrepparttar 100841 top though.

Whenever you seerepparttar 100842 word ‘handling’, as in ‘post, packing and handling’, you know that you are seeing an inflated p&p figure. The word ‘handling’ can be used to justify any amount of expense if someone queriesrepparttar 100843 fact they have been charged £8 p&p and when they getrepparttar 100844 product it’s got a 50 pence stamp on it.

Rule Five - The Guarantee You’re selling a quality product, right? There shouldn’t be any reason whyrepparttar 100845 customer will be unhappy with your product, is there? So you should be able to offer customers a full, no questions asked, money back guarantee.

Don’t put any conditions on your guarantee, i.e., “if you’re not 100% happy with your product, just return it with it’s original packaging for a full refund”, with a guarantee like thatrepparttar 100846 customer will think, “Oh, I see, if I actually take it out ofrepparttar 100847 wrapping they won’t refund my money! sneaky !#@&*!”. Keep it simple and put a time limit on your guarantee:-

“If you’re not totally satisfied withrepparttar 100848 book Go To Work In Your UNDERPANTS! simply return it within 30 days of receipt for a full refund.”

Rule Six - Typefaces & Graphics The purpose of your ad is to getrepparttar 100849 readers attention, there’s no need for fancy typefaces, colours or images (unless it’s a picture of your product).

Make it easy forrepparttar 100850 customer to read, there’s no need to give them a headache or eye strain when they read your advert.

Rule Seven - Always ‘Close’ The Sale Anyone who’s had any kind of training in sales will be able to tell yourepparttar 100851 importance of closing a sale which is basically a quick run down ofrepparttar 100852 benefits of your product and then asking forrepparttar 100853 order.

No matter how good your advert is, if you don’t closerepparttar 100854 sale atrepparttar 100855 end of your advert, that’s another potential customer lost! You must evoke some kind of buying action, make them see that they’ve got nothing to lose by just trying your fantastic product, get that order! i.e.:-

"Order your copy of Go To Work In Your Underpants TODAY and try it out for 3 whole months, ifrepparttar 100856 secrets of Internet success outlined in this incredible book don’t work for you just simply return it for a FULL, no questions asked, refund."

Rule Eight - Make It Easy To Order Offer as many different ways for them to pay as you can, cheque, postal order, credit card, egold, or paypal etc.

Try and offer a FREEPOST address for them to sendrepparttar 100857 money, it’s bad enough trying to find an envelope in most households, never mind a stamp.

Make sure it’s clear EXACTLY how much they have to pay for your product, including postage and packing, i.e.:-

"I enclose a cheque/P.O. (Includes postage and packing) for £14.99 made payable to..."

Don’t expect people to calculate it for themselves.

If you don’t have a coupon or order form on your advert, let them know they don’t have to write you a letter explaining why they’ve sent you a cheque inrepparttar 100858 first place. For a no coupon advert you would write something like:-

"To order your book, write your NAME and ADDRESS on a piece of paper, enclose a cheque/P.O. for £14.99 (includes postage and packing) and send it to Joe Bloggs FREEPOST, 14 Anystreet, Sometown, England."

Rule Nine - Know Your Target Audience & Market It’s very important that you know who your target audience is and that you craft your adverts accordingly.

Don’t use long words that most people wouldn’t knowrepparttar 100859 meaning of, keep your sentences short, simple, and torepparttar 100860 point.

How would your product benefit your target audience? Why should they buy your product? What are it’s key features?

Never talk about ‘you’ in your adverts,repparttar 100861 customer only cares about ‘themselves’ and how your product will enhance THEIR lives.

OK that concludesrepparttar 100862 rules for crafting order pulling adverts, you may not be able to sell ice torepparttar 100863 Eskimos, but you’ll at least have a better chance than most!



Neil has over 7 years online marketing experience and is the webmaster of www.forfreedom.ws For the FULL version of this article and an example of how the finished advert will look, visit:- http://www.forfreedom.ws/order_pulling_advert.htm


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