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How does your website fare with Google, MSN, or Yahoo? This is province of your SEO, and your web-designer.
This is where items like meta-tags, keyword density, and performance come into play. Your website should be optimized for your location, content, type of art/media. When a web search is run on a topic relevant to you, your website should come up in these searches. If you’re a political artist then you should be getting hits for “political art”, in my case “Toronto filmmakers” or anything specific to your art/media content.
How an SEO can work for you, is that with your search engine optimization company will be able to tailor make your keywords, and meta-tags; so that closer search terms are to what you do, more likely you will get a visitor on your site.
The more visitors you get on your site, more likely you are to sell your product. This brings you closer to becoming an independent artist who doesn’t need deal with large publishers that don’t have your best interests in mind. Ultimately what an effective self-driven online marketing campaign will do for you is that it will allow you to sell your product at your price, and for minimal monthly fees you won’t have to sign over publishing rights or licensing, because all fees, minus operating fees come directly to you.
SEO and online marketing campaigns are available at minimal investment, so if you’re serious about launching your art career, then an affordable advertising campaign may be what you’re looking for.
Simply by improving your site ranking, you attract more visitors. Every visitor is a potential buyer... If we want to use a retail analogy, more people visit your store, more stuff you’ll sell.
All it really takes is for someone to see your site when doing a web- search; this will bring you clients and contacts. A very small investment could bring you artistic freedom you want and deserve.
Joel Balfour was born in St-Joseph’s hospital in Dalhousie, New-Brunswick. He graduated from the Trebas Institute in April of 2005 in digital film and television production. He is presently devising plans to become Canada’s next media baron. Joel is a guest writer for Abalone Designs Inc., a search engine optimization company in Vancouver, BC.