Wacky Test Marketing: Part 3

Written by Jim Green

Continued from page 1

Yahoo!No.1 out of 8,570,000 competitive pages AltaVista No.1 out of 6,493,000 competitive pages All The WebNo.1 out of 7,040,000 competitive pages MSNNo.1 out of 0,804,114 competitive pages

Clearly Google is not impressed with my website optimization strategy and also you might reasonably remark that it appears to be going backwards onrepparttar other SEs listed – but hey, I would settle for any ranking between 1 and 10 anytime, and let Google go…

Will I try for a hat trick with my wacky marketing?

I might – but I would be more interested to learn if anyone else is prepared to give it a go.

If so, here is what to do:

1.Set up a temporary website for a product you have yet to develop 2.Concentrate onrepparttar 145944 sales pitch 3.Rack up new end consumer benefits that emerge as you write 4.Put your mind into freefall on product development 5.Include a form instead of a price link on your page 6.Ask viewers what they think of your embryo innovation 7.Give them price options 8.Give them something free for participating in your survey 9.Ask them to join your newsletter 10.Send them a thank-you email for helping you out

If you do decide on some wacky marketing, please let me knowrepparttar 145945 results.

You can contact me viarepparttar 145946 website inrepparttar 145947 resource box.

Jim Green is an online enthusiast and bestselling author with an ever-growing string of traditionally published niche non-fiction hard copy titles to his credit. View his second test marketing experiment at this website: http://websiteoptimization.howtoproducts-xl.com

When is 'Spying on Your Competition' a Complete Waste of Time?

Written by Ron Hutton

Continued from page 1

If you generate a "highly targeted" keyword list of 3,000 keywords and you don't knowrepparttar search frequency,repparttar 145878 amount of competition for any ofrepparttar 145879 keywords,repparttar 145880 Adword bid cost orrepparttar 145881 approximate Adsense value, what do you do from there?

ANSWER: Start over.

Some marketers like to say that Wordtracker is just "So Expensive"! Have you seenrepparttar 145882 price of a "Value Meal" at McDonald's lately? "SuperSize It" and you've spent aboutrepparttar 145883 same amount of money that it would cost to gain access to Wordtracker for a day. As ofrepparttar 145884 writing of this article, a one-day subscription to Wordtracker costs $7.65.

If you've never used Wordtracker before, you can easily learn all ofrepparttar 145885 "how to's" in a few hours by using their tutorials, which are very well done. Now you still have 20 hours to do intelligent keyword research. You'll haverepparttar 145886 answers torepparttar 145887 important questions that you really should be asking, and you'll have spent a whopping $7.65. Now that's an outstanding value.

Just because someone creates a software application that "automates"repparttar 145888 work for you doesn't necessarily mean thatrepparttar 145889 information you'll generate is worth anything.

Would you rather have...

- A big fat hairy list of 3,000 keywords with no real useful information about any of them.


- A truly valuable list of keywords withrepparttar 145890 search frequency and amount of competition for each and every keyword.

Chooserepparttar 145891 latter.

Begin withrepparttar 145892 end in mind. Formulate a plan. Think through your entire project and strategize.

When you learn how to use Wordtracker efficiently, you'll be able to research 10 niche markets in a day without breaking a sweat.

When it comes to keyword research, there are some shortcuts that you can take by using services like Wordtracker and even some very good software programs, but don't give in torepparttar 145893 temptation to shiftrepparttar 145894 gray matter into idle.

There are effective ways to build content sites and there are other "click a button and build a bazillion page site" methods. The shelf life ofrepparttar 145895 latter is getting shorter every week.

Inrepparttar 145896 words ofrepparttar 145897 great Aretha Franklin, "Think. Thinka-think."

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com

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