Written by Steven Boaze

Continued from page 1
Putting it all together, then your ad might read something like this: MAKE BIG MONEY! Easy & Simple. Guaranteed! Limited offer. Send $l to: These arerepparttar ingredients of any good solo ad - Attention - Interest - Desire - Action... Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you money. What i have just shown you is a basic solo ad. Although such an ad could be placed in any leading publication and would pull a good response, it's known as a "blind ad" and would pull inquiries and responses from a whole spectrum of people readingrepparttar 108122 publication in which it appeared. In other words, from as many "time-wasters" as from bona fide buyers. To give you an example ofrepparttar 108123 kind of solo ad you might want to use, say to sell a report such as this one... Using allrepparttar 108124 rules of basic advertising copywriting, and stating exactly what our product is, our ad reads thusly: MONEY-MAKER'S SECRETS! How To Write winning solo ads. Simple & easy to learn -should double or triple your responses. Rush $1 to BC Sales, 10 Main Anytown, va 75001. The point i am making is that: l) You've got to grabrepparttar 108125 reader's attention... 2) You've got to "interest them" with something that appeals to them... 3) You've got to "further stimulate" him with something (catch-phrase) that makes them "desire"repparttar 108126 product or service... 4) Demand that he act immediately... There's no point in being tricky or clever. Just adhere torepparttar 108127 basics and your profits will increase accordingly. One ofrepparttar 108128 best ways of learning to write good solo ads is to studyrepparttar 108129 other solo ads out there - try to figure out exactly what they're attempting to sell - and then practice rewriting them according torepparttar 108130 rules I've just given you. Whenever you sit down to write a solo ad, always write it all out - write down everything you want to say - and then go back over it, crossing out words, and refining your phraseology. Generally speaking, readers respond more often to solo ads that include a name than to those showing just initials or an address only. However, because advertising costs are based uponrepparttar 108131 number of words, orrepparttar 108132 amount of space your solo ad uses,repparttar 108133 use of some names in solo ads could become quite expensive. If i were to ask our ad respondents to write to or send their money to The Research Writers & Publishers Association, or to Book Business Mart, or even to Money Maker's Opportunity Digest, my advertising costs would be prohibitive. Thus we shorten our name Researchers or Money-Makers. The point here is to think relative torepparttar 108134 placement costs of your solo ad, and to shorten excessively long names. The important thing is to knowrepparttar 108135 rules of profitable solo ad writing, and to follow them. Hold your costs in line. once your solo ad is written, now isrepparttar 108136 time to use it wisely knowrepparttar 108137 basics...grab their attention...repparttar 108138 rest is up to you.

About The Author Steven Boaze is the President of Boaze Publishing with one of the largest databases on the internet. Come by Boaze Publishing and get your 50% off all advertising for the month of Dec! http://www.boazepublishing.biz/

SEO Copywriting - In the Wake of the “Florida” Update

Written by Karon Thackston

Continued from page 1

I have a couple of other common-sense thoughts on this topic as well.

Searchers will continue to type in search strings that bring up what they are looking for. While I have noticedrepparttar keyphrases getting longer over time, I have not read any research that states searchers have begun typing “wood, nails and glass” when they are actually hoping to find mirrors.

Common sense tells me that keyphrases will always be a determining factor in generating accurate search results.

The other common-sense aspect that comes to mind is that when Google moves to semantic search results, keyword saturation will become even more important. How willrepparttar 108121 spiders know what to gauge their semantic results by if there are no keywords included in your copy? Yes, semantics means that other types of verbiage need to be included, too… but -- as I said earlier -- hasn’t that always beenrepparttar 108122 case?

“Some people have said that Google is now favoring information sites and information pages. Should I write more information-based copy for my site?”

While *some* search results for *some* keyphrases do seem to be filled primarily with information-based directory sites (those that do not attempt to sell), it is notrepparttar 108123 norm. Google understands that over 85% of people looking to make a purchase turn to search engines. While information-filled pages definitely satisfy a need forrepparttar 108124 first part ofrepparttar 108125 buying process, they don’t replace retail sites.

People will continue to research and make purchases online. This means they’ll want to see retail and other business sites returned in their search results. If they don’t get what they’re looking for, they’ll simply use another search engine.

So, to answerrepparttar 108126 question, I’ve always thought (and so has Google) you should include information pages on your site. Gathering information was, is and will always be a part ofrepparttar 108127 buying process. If you currently don’t have information pages on your site, yes, add some. But not because you think Google might approve… because your visitors will.

Just likerepparttar 108128 demise of most META tags, and just like Google practically ignoring ALT/image tags, “tricks” come and go. Write your copy primarily to impress your site visitors. Making drastic changes - unless they are based on a need by your target audience - is not a move I recommend. Overall, it will take some time for any definite/solid information to filter down aboutrepparttar 108129 true effects ofrepparttar 108130 “Florida” update. Theories will continue to swirl aroundrepparttar 108131 ‘Net. So will rankings! Butrepparttar 108132 fact remains that “common-sense” SEO copywriting wins out inrepparttar 108133 long run.

Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy) at http://www.copywritingcourse.com/keyword

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