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When writing your headline, you need to ask yourself these questions. Do you have your target prospect in mind while writing headline, and will it make them want to read more? Does it offer a solution to a problem that’s nagging your visitors?
Once can answer yes to both question, then you’re ready to move on to step two.
STEP TWO: DON’T TRY AND CLOSE THE SALE YET!
Never, and I mean it; try to close your sale from a simple classified ad. It just doesn’t work that way. Classifieds are short and there isn’t enough room for you to list your major selling points.
Instead, you want to simply introduce reader to your offer and communicate strongest benefits and how it will help them. Create a little excitement here. Give reader only enough to build curiosity so they’re driven to find out more.
STEP THREE: TELL THEM WHAT TO DO NEXT!
People will follow when you lead. So tell reader exactly what they need to do.
Trying to get information in front of your prospect? Tell them how they can get it. Want them to sign up for your newsletter? Show them what they need to do.
By stating in simple terms what to do next, now interested reader will follow. And if you followed these suggestions, you’ll have classified ads that lead reader to their pot of gold every time.
Grady Smith is a high response copywriter offering sales letters, classified ads, and autoresponder series all at prices you can afford and designed to set your profits on fire. Visit his site for your FREE copywriting newsletter and ebook. Go now: http://www.cheap-copy.com